Monitoring Your Website Traffic with Google Analytics

For your marketing website, Google Analytics should be the virtual "butter" to your bread

. One is so much tastier with the other. It is easily one of the best free tools to access all the marketing information any sales website needs. It should be astounding to the newbie marketer and much appreciated by even the biggest web-based sales site. With minimal setup and training everyone searching for their target audience can benefit greatly.

Don't underestimate the value of testing and analyzing your site. At the most basic level the data gleaned will help ensure that you're on the right track. Who isn't using analytic tools? You'd be shocked. There are marketing VP's out there who can hardly tell you the number of visitors their site gets or how they are getting there, much less conversion rates.

Not only does Google Analytics provide detailed information regarding where your traffic comes from, it provides the data to make improvements to your website overall by targeting what is working and what is not. Knowing who is visiting your site and what they do while they're there is key to the success of any website with something to offer. This information is vital. That's why it's essential to have good analytical tools that will provide you with that information and enable you to use it. There are lots of tools available with different features and different prices. Google Analytics has a long-standing reputation as being the best free analytics tool available. It is possibly the most popular free analytics tool available as well. Although Google's tool provides so much information that it can sometimes be overwhelming, you'll find it is easy to understand, easy to use, and with a simple search user advice is at your fingertips from savvy gurus to glad-to-share newbies. Users can actually check so many things about their site that no amount of time would seem sufficient, but with familiarity it will become an easy to use and vital part of your strategy for the success of your site.

Google Analytics is a wonderful web analytics package that can help small and large businesses find out exactly what is happening on their websites. It's easy to implement. It's easy to understand. It's not only free it is also flexible and customizable. Not your ordinary free web analytic software.

Finding The Right Tools In The Toolbox

Understanding web trends is an art form. With the rise of social media comes the advent of social media analytics. If you are new to website ownership you will want to take some time and invest in an understanding of how each social media facility can affect web traffic, and how to utilize traffic and analytics data to create social media campaigns. One of the best tools for this is Google Analytics. Not only does it have out-of-the-box features, but it's free. Moreover, because of its association with Google there are many companies that create add-ons that will promote using their products and features, so be it analyzing RSS feeds to visual representations of where site visitors go and what they click to counting various page views there are tools and plug-ins for Google Analytics.

Think of Google Analytics as a toolbox. You don't grab a wrench first. You have a problem that you need the wrench for. If you are in the e-commerce business then your problem is increasing sales. If you are in the business of creating newsletters then your problem is one of getting customers to register for the newsletter. Once you know and define the problem then you know which tool (or can decide upon which tool) is necessary to fixing it. The first step is to turn the problem into a goal. Next, you can establish the goal and the tools to accomplish it. Google Analytics forces you to establish your business goals, and once established, it allows you to view an inordinate amount of data relative to the goal.

There are plenty of tools in the toolbox. You can compare site traffic day to day, week to week, month to month. You can see how your website is faring in various cities. You could be doing well in the South, but not so good in the Pacific Northwest. This feature or tool will help you tailor marketing campaigns to your customers. Google Analytics allows you to see how long a visitor stayed, how often he clicked links, what pages held his/her attention, etc. It will also enable you to compare keywords to ad campaigns for effectiveness. Keywords are what people are using to discover your site. If certain keywords are more useful than others, you know to use them more often.

Monitoring Your Website Traffic with Google Analytics

By: Brian Scott

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