You don't have to spend a large pile of money to be able to get a nice bunch of attention
. With promotional advertising you can use very inexpensive products and still get plenty of nice advertising.
Sometimes you can use just about any product if you have a cool way to hand it out to people. You need to do something that grabs their attention and will draw them to your business. If you can manage this then you will get a lot more mileage from the plan.
For instance, promotional Halloween candy is fun and something that will really stand out, but how about offering that promotional candy in a bucket that is held by a motion censored ghoul? That will certainly get some attention; people are not soon to forget.
You will make a much bigger splash with your promotional advertising campaign when you do something oddball or different for getting it to people. if they will remember the way the item was given to them then they will be more impressed by the product. It can really add to the value of the product when this is done.
You are a unique person and your business therefore is something unlike any other in some ways. You have to expound on those special differences when you are dreaming up the perfect promotion. If you can think of something that will get you plenty of attention and will cause some local excitement then you are on the right track. Do something so cool that people will remember it for a very long time.