Mouli Cohen and His Views on How Globalization can Save the Art Market
Mouli Cohen and His Views on How Globalization can Save the Art Market
World-renowned entrepreneur Mouli Cohen is also one of the biggest art enthusiasts and patrons. Along with funding causes that aim to support artists all over the globe, he has consistently tried to find ways of using business ideologies to improve the art industry.
One of his more radical ideas involves using globalization techniques to help the art market recover from the slump that it has been consistently experiencing. He reasons that the art market is in such a bad shape because people who may be interested to purchasing artworks are not given appropriate access to them. As of present time, art pieces are locally sold for 40% less than what they could cost abroad. Artists are forced to settle for these much lower prices because they do not have the capacity to market their goods internationally.
By adapting globalization techniques for marketing and selling their pieces, artists and their benefactors will be able to reach far and wide for potential buyers and patrons. Buyers for these kinds of goods are definitely not short in number. The sellers only need to find a way to seek them out, to communicate their intents, and to deliver their pieces once they are sold.
Over the years, the art market has been waiting for a way to get out of the slump that it has been experiencing since the 90s. Mouli Cohen maintain that adapting globalization ideologies will both increase the influence of the art industry and boost the revenue that artists can get from their craft.