Multi-level Marketing Basics - Using a Duplicatable Approach

Does everyone have to be famous with 1000+ names list or completely understand and be able to use sophisticated attraction marketing systems in order to become successful in network marketing

? Obviously these are helpful factors, but what are the vital things that an average person can do? The most essential aspect is a system or approach that is consistent and has a proven track record.

Using a system is valuable so when you need to train a new team member, you can plug them into a consistent training method that gets them started with tools and strategies that are proven to work and are duplicatable. If you don't have such a system, then you might have to create it yourself or find a mentor or a leader that has a system you can take advantage of.

Once your new associates complete initial training you can customize an approach they should be taking according to their skill-set, interests, and goals. Some people who are more technical, may be interested in attraction marketing as a method of generating leads, whereas others may be better at using social media and offline marketing techniques.

Another important consideration to increase duplication on your team is using experts to close after you've presented your business or products. An expert or third party who is in your business may have similar background and already be very successful or have significant credentials in the discipline.

When involving an expert in the process, you must build-up, or edify the expert vs. giving credence to the prospect's reputation. This is important in order that their information is viewed as highly valuable and/or coming from someone who is already successful and can be helpful to the prospect. It is also vital to give control to the expert to share his/her information without interruption. Bite your tongue, even if they say something obviously incorrect. Remember you want your prospect to "see" this person as someone more knowledgeable and/or having more success than he/she does vs. just a peer.

Having a systematic and duplicatable approach is essential, and this is especially true when using attraction marketing. This doesn't mean that you can recruit on 100% autopilot, but it does demand consistency using only the most effective approaches. Expect also that you'll have to continually tweak your system, as the industry is in constant flux and products are being revised by your company and your competition on a continuous basis.

Multi-level Marketing Basics - Using a Duplicatable Approach

By: Jim Green

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