Multicultural Presence Exposed With Satellite Tv

The growing minority populations throughout the United States can both be seen and felt in virtually all aspects of society

. For one, the increased popularity of Mexican restaurants and customs has become part of our everyday routine. We, as Americans, have adopted the customs of other cultures as our own, blending the unique qualities that others bring with a distinct American flavor. This habit of mixing, matching, and recreating something uniquely our own is part of the reason why so many people have sought fresh opportunities in the States, precisely because of our open-mindedness in this respect. In consequence, weve seen this new blend of cultures and languages enter the entertainment sphere, with satellite tv incorporating more Spanish-language programming than ever before.

One reason weve seen this increase in popularity and recognition of different, cultures, customs, and languages can certainly be attributed to the exciting sense of diversity that it brings to the dinner table. Experimenting with different foods and flavors has always been a great American pastime. Just the thought of a place like New York City with all its cultural diversity warrants thoughts of the smells and flavors that parade through the different neighborhoods. Sure satellite tv has exposed us to some of the variety in the way of cultures and different cuisines, but there is still so much more to be seen and experienced, particularly when some time is spent in the big urban centers like New York and Miami.

Still, if youre residing in small town America, then tuning into your high definition television screen may be the closest youll come to hearing the sounds of different tongues and tasting the flavors from around the world that have made their way to the shores of the North American continent. The largest growing minority population in the United States is that of Latinos, and so its no wonder that the marketplace has adjusted itself to cater to their demands as well. This is no new phenomenon, and ever since mass media made its way to the wider American public, there have been culturally relevant marketing campaigns to meet their needs. The only difference is that today, with the help of high definition television programming that includes sports broadcasts and movie showings from around the world, the presence of these marketing tactics is now blatantly apparent.

Although satellite tv is yet to enter the homes of all Americans, it has made a concerted effort to encompass a wider variety of programming that meets the demands of an increasingly diverse public. This multiculturalism isnt just felt when you walk outside your front door to see an array of international restaurants. Nor is it strictly limited to the cleaning lady that takes care of your chores at home, rather, you can see the growing mix of cultures at every turn of our evolving society. This influence is apparent all around us, and as it helps to make us a more diverse nation, it seems that it will continue to be embraced for years to come.

by: Adam Hampton

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