Music Marketing Secrets From Lord Alan Sugar

Alan Sugar is no doubt one of the most successful British entrepreneurs and in his

autobiography entitled "What You See Is What You Get", he gave some golden nugget tips that lead to his success. You know that I'm a big fan of finding music marketing potential in unexpected places so I have decided to go through the book and see what lessons we can take from it.

=> Look For Music Marketing Potential Everywhere

Even at the young age, Lord Sugar already thought like an entrepreneur. By simply gazing around his environment, he knew he could make money from what he saw. In the same way, a musician should have this instinct: to know what sells and what doesn't. Focus all energy on what is going to have most impact and you will build long term success.

=> People Will Copy You, Forget About It

Lord Sugar was so successful that many people started copying everything that he was doing. In the music industry, this happens when a certain beat of a hit song is imitated, or a particular artist is packaged in the same way as you. As they say, imitation is the sincerest form of flattery. As a musician, you might be flattered when someone copies your style but you will reach the point when you can't help feeling irritated especially if your copycat starts to fare better than you. The best way to counter this is to take your music way ahead of those who follow and be the leader of your scene.

=> Negotiate Your Butt Off

Never take the first offer. If you are being booked for a show, make sure you get the price you deserve. Some concert promoters might get you for a price WAY below your worth. Even if you love to perform and would be willing do it for free, you must not. This will affect your image as a musician and you might have a hard time dictating your price in the future. Therefore, you have to know your worth and ask for a price that you deserve.

=> Keep It Simple When Selling Your Music

Lord Alan Sugar employed a simple method of selling a product at an entry price in the market. He counted on word of mouth and it work like a charm. When his products got popular, he introduced an upgraded version with a 25% additional tag. How do you apply this to music? Well, once you start to sell out smaller local clubs you can move to a bigger venue and charge a little extra for tickets. That way you income will increase at a steady pace over time.

by: Chris Rockett

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