Name Brand Shoes Are Easy To Market
Name Brand Shoes Are Easy To Market
Name Brand Shoes Are Easy To Market
When you have children ages 7 to 17, it is no surprise that they will want all the popular clothes. When school age children are amongst their peers, there is a group mentality that takes over. This is most evident for males when it comes to foot ware. When this is the case, only name brand shoes will do.
When it comes to shoes, they command an entirely different strategy to market. Simply because in some ways people are already well aware of the names of the manufacturers and designers. Because there are more famous stars that come out with shoes than any other piece of clothing, they have a dedicated following.
They sold so well that other shoe manufacturers were trying to do the same exact thing they were. They went out and tried to find their own basketball star to market with a foot ware line. However well they may have managed to sell their product, nothing ever equaled what Nike had done. This was evident in the fact that every store, no matter where it was located would always have them on the shelf.
They pay attention because the clothing is something that the fans can purchase and wear. When they wear something either worn by the celebrity or designed by them they feel like they can be them. The fans feel like they then have a connection of some kind with the celebrity they admire and look up to. This is true with shoes mostly because more celebrities get involved with shoes more than anything else.
The timing of it could not have been any better. When they first hit the market, Michael Jordan's Bull's team was winning a string of championships in the NBA. Nobody could beat them because of the play of one man, Michael Jordan. This was one of the main reasons his products sold so well. He was not only the star of his team, but the star of the entire league.
Why the celebrities all get involved with foot ware probably all dates back to Michael Jordan and how popular he had made his foot ware line. He showed everyone that a great design associated with a strong a popular name will sell very well. And sell they do. When most famous celebrities get involved with clothing they too wear the clothes as often as possible.
When they do that, they market their line in the best way possible. By being seen in their designs shows their fans and consumers alike that they too like what it looks like and what they look like in it. Again, when the fans purchase and wear the same things they see their famous role models wearing it allows them to associate themselves with that star. For a moment they can feel what it must be like to be that person.
The shoes not only made kids popular, but they were making the company money hand over fist. They sold better than any that came before it, they were a marketing dream. Simply because they almost sold themselves. The company barely had to market their product. All they needed to do was to let people know when the new designs would be on the store shelves and the people would show up money in hand to buy the name brand shoes.
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