Nanjing Xinjiekou Five Star Customer Service Area To Create 2 Million - Five-star, Home Appliance

Disclosed, currently under renovation to upgrade in April will soon re-opened in

mid-Xinjiekou flagship store, will create a special VIP customer service area. The renovation cost of the hardware service area will have several hundred thousand dollars plus the cost of specialized personnel and business area as occupied by the "lost" revenue, Five Star will cost at least to reach 200 million yuan.

Five Star Division Xu Xiaoming, general manager of Nanjing introduced the so-called VIP service area, the purpose is to give the most valuable customers to provide a comfortable, quiet environment for negotiations, so that consumers can fully enjoy the five-star Gold Cost home appliances division services, especially for consumers buying a full set of appliances. Now businesses in general, especially home appliances business, an area of very large, the number of samples often have tens of thousands of products, if you want to buy a full range of home appliances, consumers often have to turn too exhausted. Five-Star VIP area is now launched to make up for this shortcoming. Consumers can leisurely sit in VIP service area where the sofa while drinking

Coffee Side with teachers to discuss with the cost of which style appliances for their families, but the run around to avoid distress.

Star in the VIP area close to Xin Jie Kou 20 square meters, Xu Xiaoming introduced Xinjiekou high cost of land, an average of one square meter per year for five-star contribution to sales of around 60,000 yuan. The five-star service area means less to do each year more than 100 million business. In addition, a teacher and five-star appliance cost for VIP customers a special service personnel, not only familiar with all the functions of home appliances, style, price, and on the renovation and decoration have special learning, they also much higher than average wages sales personnel, and even reach about 100,000 annual salary, which is a five-star big investment.

According to reports, VIP service area will be made into casual coffee bar form, is a store in a separate area, located in the five-star Xinjiekou store on the second floor where the original cash register, which consists of reception desk and cashier, the two Taiwan for the 90 degree right angle type, and the original 90-degree curved backdrop to the corner of the wall. District built fabric sofa, and free drinks, free magazines and tasty snacks.

Star of the people, Xinjiekou store will be made into China's first 4C appliance stores. 3C join the service in the traditional basis of the integration of products, from the product itself to extend, through the "Product + Services", "Product + technology", etc., on the connotation of ferreting out home appliances to build the brand barriers. VIP Service Area is one of 4C content of appliance stores, 4C is the integration of services is an advanced form of competitive business services. More and more consumers begin to consumption as an experience, shopping at the same time is enjoying a service. Five Star is the grasp of consumer needs, build experience economy, with services to bring more innovation to its customers, and gradually develop from the customer loyalty.

by:gaga

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