Nds Fractures Us States Cable Code

After banging its head with the wall trying to get US MSOs to present eco-friendly

tea's health benefits cursory look into its conditional access system, NDS Ltd. has finally discovered easy methods to elbow its way into this tough market.

As a substitute for throwing money and energy at wanting to bust the seemingly unbreakable Motorola Inc. (NYSE: MOT)-Cisco Systems Inc. (Nasdaq: CSCO) set-top and security duopoly, UK-based NDS have been gaining traction with a number of the nations largest MSOs by focusing less on its product portfolio plus more on professional services that, most of the time, wind up focusing on projects that rely mostly on products from competitors.

NDSs persistence with this side of your pond is beginning to settle. For several years, a key conditional access address Cablevision Systems Corp. (NYSE: CVC) essentially summed up NDS's limited US cable momentum. (See Samsung Boxes Break In at Cablevision and Cablevision Scores Set-Top Waiver Extension .)

During the past year, NDSs cable fortunes begun to turn for that better when Cox Communications Inc. hired it to aid out together with the MSOs ambitious tru2way effort. Cox hired NDS in order to produce and integrate apps, such as the MSOs new Trio guide, for a platform thats starting by using Cisco-made boxes and security. Then, a few months ago, it scored an understanding to be the optimal integrator for Comcast Corp. (Nasdaq: CMCSA, CMCSK)s tru2way project.

[Ed Note: NDS's US cable potential also brightened rather when News Corp. (NYSE: NWS) swapped control over MSO rival DirecTV Group Inc. (NYSE: DTV) to Liberty Media Corp. (NYSE: LMC).[]|] (See Liberty Seals DirecTV Swap , Cox Puts NDS in your mind of Tru2way Plan , Cox Guides Tru2way Forward, Nintendo DS R4, R4 Card and Comcast, NDS Connect on Tru2way R4 DS .)

Those deals, plus growth opportunities with other MSOs, are raising NDS's United states profile. After beginning with several people committed to that market only a decade ago, NDS has since bumped the numbers up to 350, possesses recently opened a whole new facility in Atlanta, where Cox is headquartered and where some of its larger vendors, including Cisco, develop a significant presence.

Jesper Knutsson, VP and GM of sales for The us, claims that NDSs vendor-neutral and gaps analysis approach with professional services has helped it gain traction with domestic cable operators.

NDS has hit on something bring back more broad-minded and less product-focused approach to the united states cable market, says Heavy Reading senior analyst Alan Breznick. Theyre not just counting CA [conditional access[]|] anymore, according to him. Theyve seen the limits of these strategy.

But make no mistake, if NDS shows a product or component which will help fill those gaps, it can be even more than happy for it to be part of the package.

by: laixuezhen

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