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Negotiating Sales- Negotiation And Objection Handling Skills

Negotiation Techniques

Negotiation Techniques

Using negotiation techniques and skills are a vital part of many people's lives. When used correctly you can achieve outcomes best for both individuals and also come to a win-win situation.

The dictionary definition of "negotiate" is "to confer with others in order to reach a compromise or agreement". Negotiating is about resolving situations where there is some kind of conflict with the other party. By negotiating you are aiming to find a solution that is amenable to everyone involved in the process.

Negotiation may require you take a different approach, especially when the person is your boss. The approach would not be the same as if you were talking to your children. Different types of negotiation such as Hard vs. Soft and you will need to adapt your approach to the person and outcome.

The Hard Negotiation is normally when you do not require maintaining a healthy and good working relationship. Buying a house could be an example of this type of negotiation and is often referred to as "playing hardball" It can be stressful and not a nice experience. Another experience is divorce; most divorce lawyers use Hard Negotiation or Hardball techniques.

At the other end of the scale, many business deals can be a complex game of give and take. When there is a great deal at stake, it is more appropriate to take a softly-softly approach where you take the time to fully understand every facet of the issues involved. By adopting a non-combative approach, you are far more likely to reach an agreement that is mutually satisfying to all parties.

Successful negotiating is about finding a mutual compromise and there are many ways you can achieve this. Before you enter negotiation, it is very important that you are adequately prepared and you are clear about all your objectives.

Consider what you would accept as an acceptable agreement. Know which objections are important to you and compromise on others if you are willing. By compromising the ones you can you will have more opportunity to win on the ones you stand for.

Look for your opponent's strengths and weaknesses. Background research and information will hold your statements to be credible. Your position will be stronger if you don't have any cracks in your arguments. They will probably look into your background also so be aware that they will have cards up their sleeve.


Now negotiation can take place via many different forms of communication. Written form such as email or even telephone. Face to face negotiation can be more helpful if you can read signals such as body language and Visual accessing signals. Telephone conversations can be quicker but can also make people feel that they are put on the spot or the impersonal touch.

Having a poker face and not letting your emotions get the better of you in a face to face meeting is imperative also. Negotiation isn't about arguing or forcing your opinion on someone. Your emotional response may lose you the negotiation.

The final outcome you are looking for is the win win situation when both parties walk away with something in their hands. Try to meet and agreement that both win. This is the ultimate goal.

by: Mahk Richards.
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Negotiating Sales- Negotiation And Objection Handling Skills