An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication
. It is an attempt to reach to a particular target market by designing a series of advertisements and placing them in various advertising media. This project describes an tool which manages the Ad campaigns. This tool is user friendly and allows Advertisers/Agencies to publish and effectively manage their Ad Campaigns across various networks. The core features offered by this tool are recommendations, custom reporting, data analysis and ad campaign management. The tool is developed by offshore netsuite application development experts. And the associated technologies used are vs 2008, sql server 2005 and netsuite (erp software), ooa, ood.