Network Marketing 101 - Why Use Tools
Network Marketing 101 - Why Use Tools
Network Marketing 101 - Why Use Tools
Network Marketing 101
Why use tools?
Let's pretend for a moment that you are given the assignment of digging a huge hole in the ground, maybe even a foundation for a structure. You have your preference of how you dig it but it must be done in a timely manor. There are are so many options and you must weigh which is the best to use.
You could use your hands, a kitchen spoon, a trowel or maybe even a shovel. Depending on the size of the hole you are digging, that could take days, weeks, or even months to dig. Along comes a truck towing a backhoe, now that changes everything.
So which one do you prefer?
Let's vary the scenario a little bit. You still have a sizeable hole to dig but this time, there is no backhoe available or perhaps the conditions simply don't allow for such a tool to be used. With all else being the same, which tool do you use? One small side note, you have lots of people on hand and they all have shovels. Now, which tool do you use?
In the first scenario, it was obvious that you use the backhoe to get the activity done quicker, but what do you do in the second one? My choice would be to employ a lot of people who all have shovels. The second scenario presents a choice in philosophies though. One philosophy is, "If you want a project done right, do it yourself". When digging holes in the ground, is this the best way of thinking?
Let's look at the beliefs of Entrepreneur, Andrew Carnegie. He said years ago, "I would rather have one percent of 100 people's efforts than 100 percent of my own". In other words, if one individual takes the day off, you still have the labors of 99 people. What if you take the day off and the job is totally dependent on you? Nothing at all gets done.
There are a couple of obvious principals going on here. First, using a tool helps you get a job done sooner. Second, having a lot of people using tools can leverage your time and hard work. The point is pretty plain, use tools at any time possible.
Now one more thing to bear in mind before we talk about methods and tool options. The real answer to the question, "why use tools" is, it isn't you! Let's face it, we are all at different levels. Some of us are 3s, 4s & 5s. And some are 8s, 9s, and 10s. If you are a 4 and want to prospect an 8, will they respect you? Probably not. Flip the coin, if you are an 8 and trying to recruit a 4, would they think they could do what you do? Both of these questions assume you are not using a tool. Then again, add the help of using a tool and the playing field is improved and more steady assuming your tools are quality.
Now let's look at tools from the perspective of expanding your Network Marketing enterprise. What tools do you have at your disposal to help build your company? Do you have local meetings, conference calls, webinars, and replicated websites? What about sizzle calls, sponsors & upline? Then you have the option of using CDs, DVDs and magazines. With all these choices, which one do you employ? Or should I ask, which ones should I use? Answer, that depends on how extensive you want your enterprise to get.
At some point in time, I have utilized each of the listed tools and more. My typical procedure goes like this. As I am starting the prospecting process I by and large open with a sizzle call. They are generally about 5-7 minutes in length and give a succinct overview to see where the person is. This is very non-threatening. As soon as they have listened to this call, I ask them my two key questions. Check my blog for those questions. The purpose of this is two fold, find out where they are and second, invite them to the next step.
So what is the next step? Use a new tool. I usually get them to either a web site or DVD that shows a little more information. After we have finished this phase I ask them my two key questions. Again, check my blog for the questions. Then take them to the next step and use another tool.
At this time, I like using 3-way calls and conference calls. The point again is that it is not me doing the talking. I may have all the answers but the information needs to come from someone other than me, anyone who is an "expert". How do you describe "expert", simple, anyone other than you. Usually your sponsor or upline will become your experts. Use them, they can be priceless.
What's next? Get them to a meeting, in person or online. They need to see and hear from the leaders in your company. They need to see that your business is bigger than just you.
If you use this process when sponsoring someone new, what do you think they will do when they commence building their enterprise? Typically, your new recruit will copy what has been done with them. The key here is that you teach them to use the tools as well. One of the great things with this process is that a brand new person only has to learn one thing, how to use a tool. Product knowledge and compensation plans will come in time. Using this method will build excitement with your new associate and people are drawn to their excitement.
With over 25 years of experience in network marketing, I have tried just about everything to realize success.
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