New Year Spring Festival Next Year Will Exceed 6 Million Color Tv Sets Market - Liquid Crystal Panel

The PRC, Beijing Peng Xiandong Market Research Co.

, Ltd.

2009 Year draws in the past, look back on this year, we found that

TV Products industry has undergone significant changes???

LCD TV Sell Volume for the first time beyond the CRT (cathode ray tube) television, as Chinese consumers to buy TV time in the main choice.

In this market trend, we are from the PRC, market data can be found in 1-10 months of total retail LCD TV CRT TV more than 1 times, compared with the same period in 2008, more than 100% increase. Especially in the major holidays, the LCD TV market demand increased significantly in the near future the National Day Golden Week just past, LCD TV retail volume is the phenomenon of well blow-outs. Then, in the upcoming Spring Festival season in 2010 New Year's Day TV How would the market performance?

TV volume to more than 6 million units

2010 New Year's Day and Spring Festival at 1,2 month, the sales cycle has been stretched (this is in similar 2006,2007). Based on this, the authority of the PRC, market research agencies that the 2010 New Year's Day Chinese New Year color television market demand will not focus on the release during the New Year, Chinese New Year in the New Year to continue six weeks prior to the time released in phases.

New Year's Day to the Spring Festival in the pre-season market, retail sales of color TVs will reach 6.178 million units, compared with last year's season will have a 19% growth. One New Year's week 2,737,000 units, 1,329,000 units the week before the Spring Festival, is the larger volume weeks, this two-week sales will be about the whole season 2 / 3.

In this continuing period of six weeks of the season, the nationwide retail sales of LCD TVs expected to be 5.014 million units, accounting for 81.17% overall market. In 20 key large and medium cities nationwide to conduct market analysis, we believe that LCD TV's big cities in key market share will reach 94.5%, including Beijing, Shanghai, Guangzhou and

Shenzhen And so the market demand for traditional CRT TVs only have 2,000 to 3,000 units, consumers in the process of color TV almost full backward LCD TV.

Large-size LCD TV demand Xian Zhang

All size LCD TV segment sales structure to and past the 32-inch, 42-inch section of two prominent bimodal size structure slightly different on both sides of the 42-inch, 40 inch and 46 inch size share of the two specifications will be increase in occupation of part of the 42-inch market share. Meanwhile, 52-inch and 55 inches in volume two dimensions there will be some increase.

Price range from the sub-view, between 2,000 yuan to 6,000 yuan in retail sales of LCD TVs accounted for 53.75% share. As the 52-inch and above large-size retail sales increase of more than 10,000 yuan LCD TV retail volume share of more than 5%.

LCD TV prices will drop 10%

National Day Golden Week , although the prices of foreign brands of LCD TVs has dropped, but the price of domestic brands are more stable, so the price is relatively stable overall market does not appear too much volatility. Because after the National River

LCD panel Prices have reduced the supply, which makes the manufacturer's profit to a certain protection. In addition, domestic and foreign brands

LED (Light-emitting diode) backlit LCD TV, Internet TV and other new products into the market continuously, pressing on the kingpin of the market price of the product space. Therefore, in the New Year's Day to the Spring Festival season LCD TV prices will have some space.

Authority of the PRC, market research agencies during the New Year and Spring Festival TV market, the average price of the standard size was predicted. To benchmarking of the size of view, 32-inch LCD TV to average 2

920 Yuan -2 980 per hour, compared with the current market average price dropped 11%; 42-inch LCD TV's average price will be between 4850-4950, and currently on the market compared to 15% of the price decline.

New Year's Day to New Year peak season before the market within the city not only has strong explosive, and the village market demand will be released. Therefore, from the New Year to 6 weeks before the Spring Festival season the market will have a total market average price fluctuations. 40 inch and 42-inch LCD TV as an example of view, the price will be small ripples.

by: gaga

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