News Release Marketing Tips For Exposure And Seo
Just what exactly is a news release? A news release (also called a press release
or media release) is a written notification to the news media to announce something which can be claimed as news-worthy. The actual plan is usually to get favourable press reviews that would provide publicity for offerings mentioned inside the press release.
News releases were initially intended to be a communication method between company PR staff and also PR firms and the press. Nowadays, you will find media release submission services on the web that help disseminate your media release online. The more established companies may even get the press release syndicated on popular news sites like Yahoo News.
To have a perception of how common online news search is, comScore observed that the majority of Internet users visit an online news website in a given month. Therefore, it is not suprising that PR specialists recommend utilizing press releases to drive targeted traffic to websites. The approach is becoming increasingly popular and a lookup on Bing reveals numerous creative firms offering optimized media release expertise for people or organizations wanting to get the word out about their company or brand.
At the same time, media releases are not only excellent as a marketing tool but also produces an outstanding opportunity for getting backlinks, which are essential towards SEO. Search Engine Optimization refers to the process of optimizing a website to rank higher in search engine results.
For starters, most of the press release distribution sites possess high authority and therefore, any one-way link from them will be beneficial. Press release sites like PRleap.com are evidently aware about this and offer an SEO paid plan, that allows the use of textlinks embedded in the content, as a result.
On top of that, a large number of blogs syndicate content from press release and online news websites, giving the news release a lot more exposure and letting you reach out to a wider target audience on the web. If hyperlinks were embedded in the body of your content, there is a fair chance that these blogs and websites will likely include them with your news release, hence, generating many backlinks to your website overnight.
To help you get started, listed below are some pointers to get the most out of your news releases:
1. The trick towards writing a great and powerful news release is always to plan and examine your content prior to publishing it. Begin with an item worth announcing and concentrate on a distinct subject. Excessive details and working on too many key terms will weaken the actual message for both search engine spiders and readers.
2. Every good news release adhere to a particular style. Search for news releases on the Internet and analyze the best ones you see. Compose an attractive headline and craft a teaser in the summary, to motivate the reader to proceed further. Try to write between 350 to 400 words in the body of your press release and always include the relevant particulars, such as contact details.
3. Embed hyperlinks inside your media release to make best use of the SEO benefit, if allowed by the particular news release provider. Some services may demand a cost to enable this particular feature, while others permit using the site address in your hyperlink and even put in a nofollow attribute to the links. As a guide, try and preserve a ratio of 1 texlink for every 250 words to prevent the media release from looking spammy.
4. There are numerous wire services that offer media release distribution like Prlog, Prleap and PRweb. Shortlist the providers that fall within your budget and in addition, offer features that can fulfill your marketing objectives. Presently there are free, as well as, paid distribution services, news release sites that Yahoo and Google favour for news syndication and even providers that include social features.
5. Should you submit exactly the same press release through several wire service on a single day, it is very likely that Yahoo News may filter out the duplicates. Therefore, if your press release has more than one angle, you should make an effort to re-write the content for the different newswire provider to make them appear unique.
6. After your news release has already been reviewed by an editor and published, you could help publicize it through various means. This includes publishing the press release on the company website, mentioning it in your blog, as well as, submitting it to social media websites like Twitter or Facebook.
7. Finally, review your company website's analytics to assess the impact of your news release marketing work.
by: Larry Lim
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