Niche Market VS Big Market--Which is More Profitable?

A great example of this is Facebook

A great example of this is Facebook. There were already other social networks online but they decided to cater to people that were in college initially. By doing this they were able to craft an niche in a huge market while at the same time becoming the biggest social network on the Internet. Going to big markets, focus on a specific group of people, and watch your exposure and profits grow.

Niche Market VS Big Market--Which is More Profitable?

By: Folusho

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