Nike Flywire
Development
Development
Flywire was created by Jay Meschter, Director of Innovation at Nike. He began, in the early 2000s, by taking a last (an object shaped like a foot used to design shoes) and marking the key points of where a shoe needs to support the foot. When Meschter saw an embroidery machine, he determined the machine could be used to make long stitches. Long stitches, containing strong, lightweight fibers, would allow fibers to support the foot in key points, instead of using layers of material that support the whole foot, like Meschter's model.
Design
The goal of the design is to support the foot using the lightest and strongest material possible, Vectran. The Flywire design (threads placed in key parts of the upper) prevents the foot from slipping when running. Flywire is also a minimalist idea (the idea that items should only contain necessities), since the upper only contains the fundamental features. This allows the maximum amount of energy to be moved forward each stride.
Vectran
Nike adapts Vectran fibers, which are produced by Kuraray, into embroidery threads, before use in the shoe. Vectran fibers are thinner than human hair, and relatively inexpensive. Vectran is light weight, flexible, and high in tensile strength, the stress at which material deforms (five times stronger than steel), which makes it an ideal component for synthetic fibers. Vectran has also been used by NASA and in bicycle tires, among other things.
Support
Nike designed Flywire with inspiration from a suspension bridge, where many cables provide support. This allows support to be placed where necessary, especially in the forefoot (metatarsus and toes) and heel. The cables are designed to wrap around the foot like tendons. Since the support does not come from layers of material, the shoe is also more flexible. The only layers of material on the shoe are in place to prevent dirt and rocks from reaching the foot.
Weight
Due to the Vectran fibers, shoes containing Nike Flywire weigh as little as 93 grams, "approximately the weight of a Snickers bar with a bite missing." There is little excess weight because the upper is very thin, and the Vectran fibers are only added where support is needed. Shoe weight can be reduced up to 50% through the use of Flywire. Track spikes (running shoes with spikes added for traction) containing Flywire are now lighter than Michael Johnson's famous Golden Shoes of the 1996 Summer Olympics in Atlanta, Georgia. These spikes are so light that athletes claim they are like "a second skin" or "spikes coming out of their feet." This is a goal that Bill Bowerman tried to achieve as co-founder of Nike and a spike designer.
Shoes
Many Nike shoes contain Flywire, including:
Air Zoom Vapor VI
Zoom Victory Spike
Zoom Victory+
Zoom Raketa
Hyperdunk
Hypermax
Hyperize
Lunaracer+
Lunar Trainer+
Zoom Court Luna
Zoom Aerofly
Zoom Matumbo
Zoom Kobe IV
Mercurial Vapor Superfly
Mercurial Vapor Superfly II
Mercurial Vapor V
Hyperlite
Hyperize
Zoom Trainer 1
Zoom Start+
LunarGlide+
Air Max 90 Current Flywire
Air Max 1 Flywire 2009 / Maxim Air Max 1
Air Max Lebron 7
Air Max+ 2009
SB Omar Salazar Pro Model Shoe
Zoom Kobe V
Zoom Lebron VII
These shoes cover a variety of sports, including athletics, basketball, badminton, Football/soccer and tennis. The athletics shoes were debuted at the 2007 World Championships at Osaka, while the rest made their first appearance at the 2008 Summer Olympics, in Beijing, China, though all are now available for consumer purchase.
References
^ a b c d "NIKEBIZ: BEIJING: FEATURES:FLYWIRE". NikeBiz. http://www.nikebiz.com/media/beijing/features/Flywire.html. Retrieved 2008-10-15.
^ a b c "Technology >> Flywire > Detail". Nike Lab. http://www.nike.com/nikelab/site.html?en_us#/technology/flywire/detail. Retrieved 2008-10-14.
^ a b "Vectran Fiber to Propel Olympic Runners in Revolutionary New Nike Zoom Victory Running Shoes". Marketwire. http://www.marketwire.com/press-release/kuraray-america-885783.html. Retrieved 2008-10-14.
^ "Latest materials improve sportswear performance". ICIS Chemical Business. http://www.icis.com/Articles/2008/08/04/9144388/latest-materials-improve-sportswear-performance.html. Retrieved 2008-10-14.
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Nike, Inc.
Corporate directors
John G. Connors Jill Ker Conway Timothy D. Cook Ralph F. DeNunzio Alan B. Graf Douglas G. fouser Jeanne P. Jackson Phil Knight Mark Parker Orin C. Smith John Thompson
Assets and products
Air Jordan Air Melo Line Cole Haan Converse Exeter Brands Group Hurley Nike Air Max Nike Considered Nike Free Nike Golf Nike Mercurial Vapor Nike Shox Nike SB Swoosh Team Starter Nike Total 90 Umbro
Annual revenue: $16 billion USD (9.5% FY 2005) Employees: 26,900 Stock symbol: NYSE:NKE Website: www.nike.com
Categories: Shoes | Nike, Inc.
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