No Roundabouts: Whats So Immortal With Circular Logo Designs

Ever wonder why circle has always been a favorite when it comes to branding

?

Well, no theory has been proven yet about it. But most of businesses and organizations will surely answer that they have chosen the shape because it is very symbolic, or if not, very simple and easy to remember.

True enough, round symbols are very common place, yet its flexibility remains unexhausted. A lot of new companies still opt to use the shape, and guess, it seldom fails. Thus, bringing out the question on what mysterious effect does the circle impresses that makes it so compatible with the designs.

1.The Minimalist Theory

Youve seen it. The simpler the art piece is, the more attractive and comprehensible it is. Thats why every company that redesigns their company symbol tends to go more straightforward than their older versions. They use one trick to make a round emblem as unique as it can be: adding a little detail that will bring out the personality of the company. Try to take a walk outside, and note that most of memorable company symbols are also the simplest. In an emblem as simple as round, your details will get easily noticed by the people.

2.Circle Stamp

Why, were sure you noticed how the round emblems create an impact like it stamps in your mind. Or like a cow sealed with a branding iron. The company symbol aims to mark in everyones memories, so where could you find an excuse of not using a circular logo design to brand your product? It feels like a jab in your psyche, even if youre unaware of it.

3.Symbolic Psychology

Circle represents an idea. Whether youre aware of it or not, it feels more pleasant to the eye than square. Im not going to explain why else this might end up to be an alien sounding history article, but let us put it this way - scientists have discovered that a round shape has been symbolic to humans since time immemorial. Thats why if youre thinking deeply on how to represent a company through an emblem, a circle will come out most likely than not.

However, those who are planning to use the shape as a base for the art piece should be aware that it is not an assurance that your art piece will be beautiful as long as you go for a round shape. It is still the idea that will prevail in the long run. More and more organizations and companies are starting to embrace the trend, and it will be a tough competition out there. Never let your creative juices run out because you still have to think how you will convey your corporate personality in a very simple shape.

Yes, indeed, you may use the timeless circular logo design for your business. However it takes lot of inspiration before you finally come up with something new out of this shape. Never hug the trend if it cant fit in your organization.

Else, you might only be going around in circles.

by: Darwin Palmer

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