Nokia – Finally tuning into the masses

However, Nokia seems to finally have sensed the abundance of opportunities offered

by this new market segment of common working class with a decent purchasing power and a hunger for advanced cell phones, electronics, and cool gadgets. If the recent launches and announcements are any indication, Nokia has put up in place a new strategy for getting its share from this new market segment. It has recently launched first of its Dual SIM cell phones, the Nokia C 100 (Nokia C1), which offers dual GSM SIM slots, and is very inexpensive. They will be following this up with Nokia C2. With these mobile phones, Nokia plans to strengthen its position as the preferred cell phone brand among the Indian masses, and especially more so in the Indian rural markets. Hence, one can expect plenty more to come from Nokia in the now-highly competitive market segment of dual SIM phones, and cheap cell phones with multimedia capabilities.

Nokia Finally tuning into the masses

By: John Menon

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