Not Only Was Pretty White Goods Sales And Marketing Was "clever"
Wedding consumption continues, warm winter business has followed the recent urban
areas have organized various special offers appliance stores, household appliances consumer really "in" one. This reporter recently visited the city several major home appliances stores and found only this year, sales were pretty white goods, and sell more "clever" on energy efficiency, environmental protection and popular appliances.
Air conditioning: too hot in winter
Weather suddenly turns cold, heating appliances sales also will rise sharply. The formation of air-conditioning industry, based on past practice, 4 to August is the peak season for air-conditioning, in September to next March is the off-season. Compared with previous years, this city families choose to have more air conditioning heating, air conditioning sales urban driving, there has been strong sales of air conditioning in winter scenes. States United States on August 1 South store a sales staff told reporters that air conditioner sales in recent days more than last week, an increase of 50%.
Mr. Chang, who lives in the urban south
told reporters that he intended to purchase a heater, but after taking into account the air conditioning season, do not have to close up, the summer can continue to use, plus you can warm the entire room, finally taking advantage of engage in activities with shopping centers, purchased a split air conditioning.
It is understood that, due to low outdoor temperature in winter, air conditioning heating effect is rather poor, it is difficult to achieve energy saving. This year, Gree, Midea, Galanz and other air conditioning manufacturers have played for the winter market, low-temperature heating, light and other technology licenses, even though models using these techniques are usually priced higher than the regular model, part of it, is still subject to urban consumption are favored.
Washing machines: energy efficiency logo is not in place
Winter, the face of thick winter clothes, for down fall is that many households plan to purchase or update a washing machine. Last weekend city Gome and Suning Appliance store promotions, etc., but also make a substantial increase in sales of washing machines. Blonde shop, according to Su Ning, a salesperson told reporters that since early October this year, listing the new washing machine has been selling, emerged last week, is the sales peak, only a week more than the previous week sales total sales.
Compared with the past, this year people buy home appliances washing machines more attention to energy conservation, especially water and power consumption of care starts. One consumer told reporters, washing machines typically use during the day, the day after the use of peak and valley price higher power, whether power is even more important. South America on August 1 in the country's store to see that many consumers are not only listen to sales personnel, also carefully read the indicators contained in the product description.
Issued by relevant provisions of this month, starting March 1 next year, do not paste the energy efficiency of washing machines will not allow sales mark. However, several appliance stores in the urban area's to see, including new products, including almost all the energy efficiency washing machine no signs posted, many brands do not know what salesperson or even the energy efficiency logo.
Know that the distance of the implementation of energy efficiency labeling system for washing machines have 4 months of the time, told a trade and energy-saving products for technical content is high, prices are usually higher than ordinary washing machine more than 20%, which currently products due to lack of "identity", not dominant in the competition, after the implementation of energy efficiency labeling system should be much improved.
Refrigerator: freon into the mainstream energy
Signs with energy efficient than washing, refrigerator "no fluorine order" can be described as an imminent deadline: January 1, 2007 onwards, with Freon refrigerants and blowing agents will be banned from sale of household refrigerators.
Reporter recently visited the city major appliance stores, find the stores in sales of household refrigerators are basically all fluorine-free products to meet the dual refrigerant and blowing agent fluorine-free requirement, part of the brand back in 2002 fluoride after the refrigerator is no longer sold.
Order to show the inherent quality, some companies have described the mark in its use of refrigerants, foam components, such as a particular brand of propaganda materials, which are marked with R600a refrigerant, cyclopentane foaming words, adding products to reach the green pair of fluorine-free level.
According to the store sales staff, said refrigerator sales this fall and winter staple in wedding consumption, preference in the choice of energy saving products, preservation, and relatively insensitive to price.
[Key words]: Air conditioning Refrigerator Washing machine Comment Large In Small
Not Only Was Pretty White Goods Sales And Marketing Was "clever"
By: tianli
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