Lg, Glanz Microwave Oven Market, Played The "song And Dance Duet"
"51" Golden Week is also the home appliance manufacturer promotion of the Golden Week
, the feedback from the stores look, in recent years, the market still seems to alarm the microwave oven has not changed, despite the dazzling new generation of products, but the best selling Glanz, and LG is still such a big brand.
According to reporter learned from the LG Marketing, LG microwave oven in the "51" during the sales, sales grew 57% year on year, respectively, 85%. The weather grew hot this season, LG microwave appears to perform a handful of people ahead of time sweating the "dog days." In this period, Glanz also performed well, it seems, LG and Galanz bimodal confrontation, "the Mouth" pattern has been very solid, hard to shake.
Glanz, LG player to sing "the Mouth"
Earlier this year, according survey data relevant bodies, the two giants account for the domestic market, 2 / 3. The remaining less than 40% market share by Haier, Midea, Sanyo, Panasonic, Whirlpool, Mitsubishi, Hui-Po and other dozens of sub-brand food. The latest statistics indicate, the current Glanz and LG both have occupied more than 70% share. After nearly six months of growth and decline, "two strong" market share continues to grow.
Emergence of this outcome is not a coincidence. According to industry analysis, Galanz huge business not fashionable MRPII or ERP, but only under the corporate practice, to rely on manual plus computer, to exercise "ascetic culture", he just succeeded in reducing the cost of materials supply. Now called "manufacturing the first" two-thirds of exports of existing Galanz, four of which dozens of their own brands. LG 2004, the Tianjin factory's annual production capacity expanded to 12 million units, to further expand the production scale, is the largest production base in north China. The same time, heating technology and manufacturing process of the core technology competitiveness relies on, LG has further improved the technology in China has established research centers to accelerate the pace of technology transfer. Since 2004, round liner, convection grill, silver nano-sterilization, temperature control of a key leader in digital technologies and products have appeared in the April 21 conference held in Nanjing on the new white, LG is launched at one stroke based on a circular liner 21 new microwave oven. In the "51" period, LG has also introduced a strong new "convection barbecue" technology "hot barbecue king."
Learned to completely dispel consumer concerns microwave cooking is healthy, hot air through the grill and round stainless steel liner king will perfect mix of high purity stainless steel liner does not rust, easier to clean, no bacteria, environmental health; round liner of the microwave reflection through the ring after the launch of a centralized, all-round access to food and barbecue three times the speed increase, increase the penetration of food barbecue. Roasted with hot air convection through the new feature, which uses a rear-mounted hot-air convection structure (ie: circular copper tube + convection fan grill) to ensure the furnace chamber temperature of each location is fully consistent, so that full three-dimensional rotation of the food heat evenly, half-way do not turn, be described as transparent cooked, roasted easy. Food for all aspects of three-dimensional transparent barbecue, the true effect of the oven, barbecue play to the limit. Also, because different types of food needed to best barbecue temperature varied, new specially designed Kaohong Shu, fried peanuts, french fries, garlic shrimp, baked bread, cakes, cookies, pizza, fast specially 8 Convection cooking barbecue menu, menu of 20 kinds of memory, 14 kinds of commonly used menu, 16 species of Chinese cuisine. And increase the barbecue fire free adjustment allows the user to specific needs of cooking at 100 degrees to 250 degrees in temperature profile between the free choice of barbecue fire as many as 16 to cook food more flavor.
To meet the wider needs of individual users, new king of hot air through the grill of fermentation also increased the original function. It can automatically adjust oven cavity temperature, and to the temperature kept at between 40 ~ 50 , allowing users to easily create a variety of fermented food. Moreover, the hot air through the grill King family also has a calorie display function, users can display food according to the heat, the ease of adjustment of diet programs, so that a more healthy diet, more regular; especially for female users, can Easy to develop weight loss program. It is this set of multi-level health functions rolled into one, called the peak of microwave technology products industry, stimulate the strong potential demand of consumers, has just received a listing on a wide range of consumers esteem, become "51" Gold Week microwave oven market, the star product. Can say is that from a technical, or content in terms of brand value, LG has shown a more dramatic edge.
Lg, Glanz Microwave Oven Market, Played The "song And Dance Duet"
By: zzj89@foxmail.com
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