Of Sales and SMS

Entrepreneurs aim to put forward their products and services at every consumer's doorstep

. This is how aggressive advertising works for them. And an efficient and effective way to do so is by putting their very brands exactly to their clients' hands. Through Text Marketing, that is. A subtle and short message that offers a real and hard to resist deal can make an instant buy, and even be passed on to the receivers' network of people.

According to a Nielsen report, people whose ages range from 12 44 sends text message instead of making voice calls in 2008. From the year 2008 to 2009, text messaging has increased widespread by 500%. So how this Text Marketing became effective anyway?

Short Message Service (SMS) communication balances the real-time transaction from marketers sans the intrusive effect to their clients' time and privacy. As one receives a code including the brand and its offer, he/she still have time to think and respond without the pressure of immediate decision-making as compared when being called. The advertisers can choose their words correctly in their promotions, making it simple and direct for the consumers to understand quickly. An email ad can show colorful photos and long messages but sometimes, all a customer wants to see is what in store for them to avail. Since one SMS can have up to 160 characters, the message should contain all the information a buyer needs, for example, "TEXT SHOES to 12345 for 30-50% discounts! Or visit our branch in ,tel#12345678. Valid only until the 30th." Quick and brief but complete should be the rule to entice the target market. In this SMS ad, the promo is laid out, but with extra information like the location and contact number. And the limited time offer leaves the sense of urgency, at the same time, excitement to the target customer. This method also does not cost as much as a phone call charges for both parties. Patrons can also protect themselves by not giving out other personal information by replying to the ad via SMS also, except for their mobile number.

Admit it. All consumers want to be pampered and feel that they are being closely attended to. Otherwise, they look for other companies that can provide what they need and want. If the advertiser can use the advantage of profiling their SMS recipients and responders, then an innovative way of messaging can guarantee far better results. For instance, if the ads vary depending on the age bracket, location or background of the target market, the ad may get more attention and may also be passed on by the recipients to his/her family and friends with same profile as well. Talk about viral marketing, which originated due to mobile advertising. A profiled message via SMS gives an impression to a customer that he/she is capable and entitled to avail such products and services. He may take it as a compliment, being offered exclusively of a really good deal, and finally, getting the deal done.

Of Sales and SMS

By: Jared D. Ingram

POST COMMENT

Sales 3.0 - The Next Frontier The Outliers Strategy For Sales Success Rackmountsales provides several options for you to select from while you are looking for LCD panel Causes of Stress For A Sales Team Causes Why your Ecommerce Sales is Going Down Increase your Product Sales with efficient SEO sales recruiting How To Write A Sales Letter SEO Reseller Program - 100% White Label Diesel Generator Set manufacturer has Achieved Sales Target of $50,000,000 The importance of the no sales sales pitch Hemp Sales to Generate Big $ for Public Companies Rapid Sales of American Cars