Okay, He's a Raven's Fan

Okay, He's a Raven's Fan

Okay, He's a Raven's Fan

Domino's, Papa John's, Pizza Hut. Taxis. FedEx. UPS. Couriers. Just what do these important things have in common? They publicize on their cars. Some have painted trademarks on the doors, some benefit from signs on top of their automobiles. But regardless of which approach they work with, we appreciate quickly what exactly they are.

As we go from a one car family to everyone has one families, there are more cars on the road. Advertisers are aware of this and are jumping on the bandwagon, another type of vehicle, to capitalize on it. Whomever designed the first car topper for a pizza delivery operation was a genius. Your neighbor watches hungrily as you stand at the door and receive your pizza and calls for a delivery. The taxi takes you to the airport so you can go on vacation and someone sees and calls a cab for reasons of their own. FedEx delivers something to you, prompting someone else to use FedEx for their corporate sector. Cars have quickly become an advertising arena.

Enter Garfield. Remember when a furry attitude problem was blowing from someone's car window on suctioned feet? You had to have one, too. Remember the Baby On Board sign craze? You got one, too. Winnie the Pooh now shades our infants from the sun in their car seats or perhaps the logo design reads BabyFirst or Babies R Us. Whomever uses his car to get your attention, he's using promotional gear like sunshades for infants, prompting you to shop at that store. Baby On Board? You had to shop at a store to find a sign like that. Garfield? How many Garfield coffee cups and welcome mats do you own because you saw that stuffed tail blowing in the wind?

You're sitting in bumper to bumper traffic on the way to work and to pass the time you check out everyone's bumper stickers. Some are rude, some funny, others inspirational, and some advertise a product, service or store. As a result, you, too, go to JiffyLube to get an oil change or Mr. Tire to get tires for your car. Churches even use this method of advertising because they know you spend a good deal of time in your car. Are you a fisherman? A bumper sticker will tell you where to go for the best night crawlers and lures.

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