One Page Checkout for Your E-commerce Website

One Page Checkout for Your E-commerce Website

The checkout page is one of the most vital parts of an ecommerce business. It is the last step required before completing the order and is often the thing that makes or breaks a sale. Traditional checkout is broken down into multiple steps to finalize an order whereas one page checkout compiles each step onto one page. This makes life easier for the customer which in turn will reduce shopping cart abandonment rates for your business. And better conversions equals more revenue for you.

Online businesses that use traditional checkout have experienced up to 60% shopping cart abandonment. Consumers get frustrated if too many steps are required to place an order. In most cases, the longer it takes to go through this entire process, the more likely people will leave your site. That is why so many people start filling out information at the start of the checkout process and then all of a sudden leave before completing it. A checkout with several pages has another major disadvantage, people have to wait for each page to load and online users generally lose patience quickly.

One page checkout in comparison, is known for being both more convenient and faster than traditional checkout. Some studies show that single page checkout has the ability to increase conversions as high as 70%. It reduces the number of steps and lets customers complete their order with ease. There are a few people who prefer to do it the old way. There is a slight learning curve when it comes to getting accustomed to this new system and some people find it difficult to adjust immediately. If done incorrectly, one page checkout may appear overwhelming, because too much information takes up that page. Customers may be discouraged from completing the entire form.

There are specific techniques you can use to improve your one page checkout. The best technique is to keep it short and simple. Refrain from requiring the consumer to fill out too much information, stick with the most important. Display error messages as the customer is typing, not after the information is submitted. Make sure to give detailed instructions on how to fix any mistakes. Also, break down the different sections on the page to ensure that the customer will not get confused about what they should or shouldn't fill out.

Key Features of One Page Checkout

Shipping options

Shipping address

Billing address

Complete order details

Payment options

Payment details

Coupon or promotional code section

Order confirmation

In addition to using a single page checkout for your ecommerce website, there are many other ways to decrease shopping cart abandonment rates and increase conversions. Try to include some or all of these features to your checkout page:

Show product images in the shopping cart

Display security symbols to make consumers feel that their purchase is protected

Give new users the ability to check out as a guest instead of forcing them to register

Lower the cost of shipping

Make it as easy as possible to change color, size or quantity of products in the shopping cart directly from the checkout page

Offer as many payment options as possible

Add customer service contact information such as phone, email or live chat

Include return policy

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