Online Marketing Takes Several Skills From Copywriting To Niche Marketing

Marketing is comprised of a number of different skills from selecting the market

to polishing the copy of a sales letter to writing and distributing press releases. How you market your online business depends on your product and potential customers. Below are several different skills that will boost the success of your online business.

Copywriting is writing ad copy. Sounds simple but it's a very refined technique. It takes talent and experience to produce copywriting that converts your visitors into buyers.

Press Releases are a newsworthy announcement about your company sent out to the media both online and offline. Most entrepreneurs make the mistake of thinking that publicity generated by press releases is free advertising and the press release should be written as an ad. That doesn't work. Think of why a reporter would consider the information in your press release as interesting to their readers.

Advertising is paid placement of information that promotes your company. You have control of what is included, or not included in advertising. Banner ads, pay per click, paid article submission on blogs are all methods of advertising. And of course there's always print, TV, and radio advertising.

Don't overlook printed promotional materials such as business cards, brochures, flyers, and handouts. Professional looking printing can be achieved even on a budget.

Social Networking is the darling child of the internet. It has grown gang busters over the last few years with no end in site. Social networking can be used to market products if done carefully. Social networking sites, such as myspace, facebook, youtube, have strict rules about blatant promotion. Other sites such as hubpages, and squidoo are a bit more lenient.

Niche Marketing is used to refine your marketing efforts to a micro niche. Pets is a huge market, birds take that market to a narrower level, and grey African parrots to a niche market. Key word selection is critical in niche marketing as well as picking out niches that get lots of searches but don't have a lot of competition.

Blogging isn't probably thought of as a marketing method but it certainly can be. Setting up blogs on free blog hosts takes time but no out of pocket cash. Once the blogs are set up they can be used to promote your products, provide customer information, as backlinks and to drive traffic to your website. Blogging can be an effective tool in your marketing box.

Finding Content good content, to use for your website, article marketing efforts, and blogging is critical for success. You can hire writers, use article directories to choose articles on your subject, write the content yourself or use private label rights material.

Affiliate Marketing isn't just for the big guys like amazon. Setting up an affiliate marketing program means you pay a commission to those people who have signed up for your affiliate program. If you want to know which companies use affiliates check out commissionjunction

by: Dee Power

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