Online Real Estate Marketing - Traffic, Conversion, and Closings
Before you get started with implementing your online real estate marketing plan
, it is important to consider what your end goal really is.Putting your end goal down first will help you to budget accordingly and complete the tasks that will have the most immediate impact to your business.
Maybe your end goal is simple; after all, the point of doing marketing is to close business right?Your end goal might simply be, "close at least 2 transactions a month from my website".With that end goal in mind, consider how you get your online presence to help you reach that goal.The entire process can't be automated, after all, right now you can't just "click and buy a house" so there will be some work involved but the important part is to break down the major areas and implement the necessary items to start closing business.
How much traffic will you need?
In order to have the opportunity at business, you will need people visiting your website and blog.Traffic can come from a variety of sources like pay per click, search engines, e-mail marketing, banner ads, etc.A great first goal to shoot for is to get 1,000 people visiting your website each month.
Getting 1,000 people visiting your website is very achievable and with just an average conversion rate across your website this can mean 50 or more fresh leads for you to work with every month.This 50 leads can turn into business, when you have the right follow up and you focus on conversion.
What is your conversion rate?
Now, this is not referring to the conversion rate of your website or your online ads, here we are talking about the conversion rate from the moment you get a lead to the moment they come to meet you in your office.
It doesn't take anything "technical" to improve your conversion rate. Getting fresh appointments to come into your office will be dependent on how you follow up with your phone and e-mail skills.One of the biggest ways to improve your conversion rate is to focus on a fast response time.Try responding to your real estate leads within 7 minutes of them making a request and you will change the number of new appointments you hold in your first week.
What is your budget?
The dream of closing two or more transactions a month from your website or blog is just that...a dream!One of the best aspects about online real estate marketing is that you can keep your budget small and control it daily.Be prepared to invest resources into training and ads (pay per click).
Your budget can be small, try starting with just $50 a month, just stick with it for at least 90 days to give your new marketing a chance to succeed.
With your end goal in mind and an understanding of how you will answer each question you will be able to get quick results from your online real estate marketing efforts.Take time to carefully evaluate your budget each month and how much have someone check on you to see if you are reaching your goal.You might just find that your biggest problem is how to handle all of your great new business!
Jamey Bridges is one of the coaches and founders of the Online Real Estate Success program. The Online Real Estate Success systems allow real estate professionals to discover the techniques they need to succeed with their online marketing effor
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$120k a month from this little method... Without paying a single cent for traffic.Online Real Estate Marketing - Traffic, Conversion, and Closings
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