Online Reputation Management SEO and SEM 2011 Article Marketing BackFires

Online Reputation Management SEO and SEM 2011 Article Marketing BackFires

Article Marketing is one of the primary types of content rich link building employed by the majority of SEO and SEM service providers for online brand and reputation management. A common practice being promoted with high volumes of Article Submissions and "tons of Links" has come to a screeching halt for many companies without their knowledge of something that truly sticks, a penalty.

Low Quality Article Directory Sites

In 2010, there were more reductions in page rank, (if many had it to begin with) and de-indexing of the Free Article Directories than there were active and ranking directories. The publishers looking for free content found so many of these directories with spammy title variations and program generated spins of the content that they couldn't determine if they should use it or not, so did the search engines.

Links on Spammy bad neighborhoods like the low level free article directories can prove to be more damaging than imagined and here are the Top 5 reasons why:

High volume submission services do not monitor article placements to a correct category.

Low quality sites host content with flagged keywords like Adult and Pharmacy in all categories

Hosting the same article on the same site with a new title is a definite duplicate content issue

Plagiarism is so prevalent and complaints are so frequent that the SE's simply de-index them

Spammy keyword stuffed articles hit Googles' "Unworthy of Indexing" and are quickly flagged

Here's an example of how some SEO and SEM service providers word (weave) their way around it:

"You may submit an article that you have already published on your website or another article directory, so long as you have never submitted the article to us before." So they're exonerated at your cost?

Content is King

Only when professionally written and placed to quality article directory sites, and there are not thousands or even hundreds of them as many SEO and SEM service providers proclaim, there are more bad neighborhoods than good.

Article Marketing for SEO and SEM Brand or Reputation Management Top 5 key components:

1. Keyword relevancy to the content and the targeted landing page(s)

2. Content quality with moderate and semantically supported keyword density

3. Formatting opening paragraph for optimum editorial summary display and RSS Feed syndication.

4. Link Placement and the usage of pre and post content for relational references

5. Hosting on Quality sites with relevant categories and sound ethical standards

Optimal Article Marketing SEO and SEM is written so the targeted keywords are placed within a compelling title, reiterated within the first sentence of the opening paragraph, (The editors and News Feed summary display) repeated naturally within the body and again closing within in the about the Author summary.

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