Online Reputation Management Setting And Managing Expectations

The phrase "reputation management problem" describes what happens when you detect a negative review of your company in search engine result pages

. Whether its the result of a scathing user review on your local search website, or other negative linking campaigns by competitors or rivals, reputation management issues are an immediate concern for brands. When there is an issue, you need to take action to protect your brand.

One of the key things you need to do immediately is manage expectations for your company. When the negative information about your brand is picked up by other related web sites, your brand has an uphill battle pushing and removing those negative opinions and converting those negative opinions into positive reviews. Just think about the headline "bad service by XYZ Company strikes again" it almost instantly shows up on iPhone apps like iWant and Urbanspoon. The consumers voice is heard, and since many of us are now using our mobile devices before buying products or services, we are strongly influenced by business ratings, reviews, and consumer comments.

Reputation management is not a new concept - everyone from the worlds largest companies to the neighborhood drug store relies on their reputation to protect their brand image. However, reputation management online can be quite challenging.

You Cant Just "Make It Disappear": -

In the online world, the negative or positive information posted about your organization stays online, ages like a fine wine, and can be seen from anywhere across the world. Expectation to set: Negative content in the search results usually wont "just disappear." You need to manage your brand reputation by creating positive online content about your company or product across various online platforms so that the defamatory post is pushed down on the search results by a positive comment or review.

Not An Overnight Task: -

When a company lets the negative content remain in the search engines for a while, it gains authority and links from other sites. And, it wont get fixed without some action on your part. Expectation to set: if you hire a team of reputation management experts, it becomes much easier to remove or suppress damaging negative content from the first pages of Google and turbocharge your online reputation using the latest technology and "white hat" (ethical) search engine optimization techniques.

If your company has an online reputation management issue, setting and managing expectations will be a key element to keeping to protecting and defending your brand online.

by: Todd Kosher

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