Online Surveys- An Effective Tool Which Provides Unique way For market research

Online Surveys- An Effective Tool Which Provides Unique way For market research

Another benefit of the online surveys is that, e-mail surveys cost 30 to 50 percent less than the traditional surveys where the surveys are printed and mailed to the individuals. There are a number of online survey companies available on the net and they are able to provide much cheaper options. These companies have member participants which gives you the option to get the online surveys done through them also. Whatever option you use for conducting the online survey, mostly the cost involved is much lower as compared to the traditional survey methods.

One more benefit of the online surveys is that there is no charge for setting down open-ended questions and such type of queries are able to generate a wealth of information you otherwise can't acquire from standard close-ended questions. Moreover, with the help of traditional surveys, responses to open-ended questions are difficult and time consuming to analyze. On the other hand online survey responses can be instantly categorized so that you can quickly identify the trends and patterns that affect your customers.

Online surveys are usually less disturbing than a phone call and eliminate interviewer bias so that the respondents don't feel hurried. Online surveys provide more time to think and to respond to any question before moving onto the next question. Since the respondents to the online surveys take their own time therefore there's less margin for error or misunderstanding the questions.

Online surveys that are not sent to specific individuals selected as part of a sample pool do not have a random sample. Rather, they are targeted toward individuals fitting a specific demographic who will self-select depending on their interest in the product or topic. Online surveys, by their very nature, exclude individuals who are not literate in English. (See Reference 2) Surveys of this sort cannot be considered scientific as a random sample cannot be obtained.

Online surveys also have a long list of advantages. They can be free of charge or you can reach people in different parts of the world. You can expect the response rates to be higher. Most importantly, the results can be declared almost immediately. The access to online surveys is direct meaning your clients will not have to deal with the problem of attachments. Clients can access free online surveys through their Internet browsers and don't need any plug-ins or software of any sort. Your clients will also not have to deal with problems related to software versions.

Web based are completed in real time without personal contact, sooner than other surveys. It can also use audio-visual and image highlights features which boost the response rate. Data is intact; it is tamper proof. It involves minimum staff and travel.

Being efficient and there is s scope for enlargement of the sample size without extra expenditure. Moreover online data facilitates application of for analysis and formulation of result. Overall credibility of the survey result is thus guaranteed.

The Internet and e-mail make it faster and cheaper to develop survey panels. It costs significantly less to send e-mail surveys than to make phone calls or send postal mail surveys.

Also, e-mail has a higherincidence rate than other survey methods. The incidence rate is the percentage of people who actually respond to a survey. People are more likely to respond to online or e-mail surveys because they can finish them on their own time, unlike phone surveys, and e-mails are relatively painless to fill out and send back, unlike snail mail Another advantage of e-mail surveys is that a company can use its own to generate contacts Many already have an option for customers to sign up to receive e-mail newsletters and other electronic notifications. A company can use that e-mail contact list to send surveys to targeted existing customers.

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