Operating A Corporation Is Similar To Fishing In Alaska
There are not many things in this world that are as breathtaking as catching a fish
. Some men and women enjoy the hobby more than others, but all can agree that the tug at the end of the line, the disappearing bobber and the first view of that scaled aquatic creature all add to the excitement of sportfishing. It was the perspective of this adventure, and more specifically, the desire to have a freezer full of Alaskan King Salmon, that a couple of years ago landed me on the banks of Ship Creek in Anchorage, Alaska partaking in a local tradition called "urban combat fishing."
Sounds to me like some kind of military survival of the fittest training!
"Urban combat fishing" gets its name from the fact that 1) it takes place in an urban environment, 2) it's a style of fishing and 3) it involves tons of fisherman and fisherwomen lining up side by side along the side of Ship Creek all competing for the same limited number of Alaskan King Salmon. Sure, there are times when the Salmon outnumber the anglers, but this was not the case during my vacation. In fact, while I was fishing, only one of the hundreds of anglers within sight of me really caught a Salmon. Now, the first thought that comes to mind by nature has something to do with the "chosen" angler being very auspicious. There is probably some accuracy to that, but I'm a firm believer that the harder a person works, the luckier he or she becomes.
The road less traveled. Please, go on.
After coming home from Alaska without any King Salmon and a slight feeling of self-pity, I began to think about what possibly could have made that angler the lucky one to catch a fish. My inclination was that this man was just in the right place at the right time and that one day I would also be in the right place at the right time. But then, I started thinking about what I would have done had I been the one to catch the fish. Did I research where these fish tend to congregate Did I know the best type of bait to use in order to charm a hungry fish? Would I have even been able to aptly reel in a 30-pound fish in front of an audience of strangers? The answer to these questions is, quite simply, no. Therefore, my lack of preparation probably saved me from a potentially embarrassing event and it unquestionably played a role in me returning empty-handed.
Ok...so what does this have to do with my business?
Super question. Had I, like the angler, been more prepared, I may not have caught a fish, but I would have at least known how to do so if the opportunity had arisen. This is relevant to metal signs because even though we may not see it, we, as small-scale business proprietors who publicize with custom metal signs, must be just as, if not more prepared than our challengers in order to catch the fish (customer).
You accusing me of being a fish?
Think about the number of personalized metal signs you see EACH AND EVERY DAY. You probably see more custom metal signs than you can count, and you MOST CERTAINLY see too many to remember them all. There are, however, more than likely a few made-to-order signs that you can tell me about. And that, my friends, is no coincidence.
Coincidence?
It's no coincidence that you are able to remember some custom metal signs instead of the other three hundred that you see in a day. That's because whoever the business owner is that designed the "chosen" metal sign put in additional work to make her business sign stand out so that you, the passer-by, would remember her custom metal sign instead of all the other custom metal signs. And, just like the fisherman who studied where in the Creek the fish are most likely to congregate, so too should the smart small business owner research where her potential customers are most likely to be.
A small business owner has to be smarter and more prepared than the competition when designing a personalized
metal sign so that it will stand out in a sea of personalized metal signs.
by: Kara Klein
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