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Operators Of Mobile Data Services Abroad, Pricing Strategies (figure)

Vodafone Australia Vodafone data services in Australia with traffic fees and charges

fees double billing information, and information costs in accordance with the specific content of the collection, traffic fees be collected mainly through the course. Vodafone Australia launched the flow of sub-file monthly package, mainly the size of the user flexibility to make use of traffic

With the billing agency. Meanwhile, more than the provisions of sub-file package in the flow are given different discounts (see Table 1). Package in the Data2 data traffic and Data5 two packages based on user traffic by using the size of files descending billing, billing unit KB. Data100 and other packages, exceeding the traffic according to 30c/MB charges, billing unit is MB.

Vodafone UK Vodafone UK data service charges, fees, and information flow also used the double billing mode content fees, traffic fees and flexible billing methods used by day offers, monthly benefits, etc. (see Table 2, Table 3). For Vodafone launched its own Internet service brand VodafoneLive! , Users can browse for free without meter flow.

Table 1Vodafone data traffic packages Australia


Table 2Vodafone UK billing data traffic by day

Note: (1) users free access to Vodafone Live! And MyAccount, 1 / day rates do not include data services VoIP , Peer-to-Peer and other business expenses incurred by 2/MB these businesses charge flow per unit (KB) minimum rates for the 5p; (2) 1 would cost about 600 pages you can view or download the 15-minute video.

Frequently used data for business and need a higher flow-paid customers, Vodafone UK to provide a 7.50 pack 120MB monthly traffic packages, and for the applicant to provide the first month free offer.

Hutchison 3 UK Hutchison 3 UK data services used by traffic charge the same rates and information content of their double billing model, paying customers on the Internet traffic generated by 2/MB charges prepaid user fees by 1/MB.

For paid customers can also choose Internet10 and InternetMax packages (see Table 4). InternetMax course fee is 5 on the use, the user can use 1GB of flow limitation, based on the principle of equitable use of the network, if the user exceeds the limit traffic continues to use the appropriate operations, and Yellow 3 UK users of these services will be suspended from the right , but does not affect the normal use of other business users.

For prepaid users, and Yellow 3 UK provides Internet access optional packages, such as: 50p / day limit of 120MB traffic, use the period of the day, can not be accumulated (see Table 5).

In addition, users of voice, SMS and other gift packages also get some free traffic download fee that can be used to download movies, games and TV clips, etc. (see Table 6). The users can also use the package free Windowslive messenger and yahoo! Messenger1 million instant messaging, free access to news, eBay, and weather.

NTT DoCoMo NTT DoCoMo is Japan's largest mobile operator, i-mode mobile Internet is provided NTTDoCoMo brand, user if you use i-mode data service, its charges, including i-mode monthly fees, costs and information content of data traffic charges . NTTDoCoMo exist between different networks between charges, its 2G mova network than data traffic charges 3G Network FOMA expensive, specific fees shown in Table 7.

NTTDoCoMo provide users with a variety of optional data service packages, in addition to the basic package i-mode, there are sub-file monthly packages, open flow of packages.

(1) PacketPack tranche subscription packages Total fourth gear (see Table 8), users only pay the appropriate monthly fee you can enjoy the equivalent Communicate Fee, if more than a month to use this cost is provided in accordance with package Communicate Package cost accounting, use of more communication package rates are the more expensive units. End of communications for unused, accrued benefits by two months, that can be accumulated unused part of the next month and next month. Participate in family discounts Users can also share the accumulated flow.

Table 8 in communications including audio telephone, packet communication (i-mode, i-motion, i-shot, i-motionmail), video phones, text messaging and Internet services, but not including i-mode and Other content user fees, international phone calls, voice telephone.

(2) i-mode data monthly Packethodai complete package: monthly 3,900 (including tax 4,095), not limited to i-mode and mail use; i-mode communications data traffic other than an additional charge.

Addition, NTTDoCoMo also offer packages of different types of analysis and referral services. For example, the monthly usage of 5,000 ~ 30,000 users, recommended packetpack10 program.

KDDI KDDI is Japan's second largest mobile operator, it's a 2G mobile communication CDMA1XEV-DO network, and 3G CDMA1XWIN network. EZweb is KDDI's Internet services brand, through EZweb, users can enjoy a variety of data services, such as shopping, downloading music, watching movies.

KDDI's data service charges, fees and information content, including traffic charges, WIN network users to use EZweb services if you need to pay monthly fees, content fees charged according to actual usage. KDDI to provide users with a sub-file monthly packages, all kinds of discount packages to attract customers enjoy a variety of data services.


Users WIN au Mobile Communications package standard billing 0.1 yen / packet (Packet) (including tax 0.105), which 1Packe = 128Bytes. KDDI to provide sub-file monthly packages, see Table 9.

Not difficult to see from Table 9, the data flow in the sub-file tariff packages in the higher grades, the lower the unit cost of data communication. To 0.012 / Package as the base, five grades from low to high ratio of 8.33:6.67:2.08:1.25:1 unit rates. Obviously, from WINSingle S to WIN Single M biggest change in unit price.

Use of data communication packages discount packages and WINMiddle WIN Super user, per month pay only a fixed monthly fee, you can use the amount of monthly fees for data communications services, while enjoying the use EZweb and E-mail4200 yen / month (including tax 4,410) cap and use the PC web browser, EZweb and E-mail5700 yen /

by: vovo
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