Opportunity to host Soymilk sales heat wave
Opportunity to host Soymilk sales heat wave
"'Milk incident' helped us very busy, selling all types of Soymilk is crazy! Now we want the additional production line, but it takes some time, feeling it is to see but can not get the money." 2008 China Shunde International Household Appliances Fair, the veterans of a brand Soymilk Soymilk recently filed against journalists of the popular market, the excitement was palpable. Can be seen, known as health appliances Soymilk in the "milk powder incident" hit the milk market, it began to catch the market demand has risen sharply. Market inevitably attracted many hot scene Small appliances Business to join them, whether surging soybean milk industry, competition further intensified? Market is hot scene Have statistics, the domestic market from 2005 Soymilk sales in 2007 were 250 million, 300 million, 500 million in 2008 sales is expected to jump to 10 million units, urban household penetration rate reached 12.5%. Beijing's recent major Home Appliances Chain stores and supermarket sales of small appliances to see, soya-bean milk, juice most popular pre-sales counters, a large supermarket in Beijing Soymilk sales personnel, recent sales of soya-bean milk was significantly higher than before the upgrade with "Sometimes one day can be sold from 40 to 50", in which 300 to 500 yuan price in the best-selling products.
When reporters want to buy a best-selling model of a mainstream brand products, the sales staff regret to say, this soybean milk has been out of stock week. "Soymilk sales are now about 5 times the beginning of the market situation is very optimistic." Guangdong Midea Electric Appliance Division, cooking appliances of life planning center, said Law Chi Kwong. Annual output of just 10 million units of Zhongshan City, Li Wu, general manager of home appliances duckling was told this reporter, the awareness of consumers to use Soymilk rapidly advanced, with differentiated products and channels, duckling Soymilk sales increased substantially. Are busy with their own brand of Changsha "DF-" advocacy of Guangdong Electric Co., Ltd. Promotion Manager Po Tang Wen Biao, said: "DF-Soymilk sales this year, a full year earlier than a fivefold." In addition, the 9 Yang shares (002242.SZ) released semi-annual report for 2008 showed the first half of 2008, 9 Yang Soymilk has achieved revenues 1.614 billion yuan, up 130.04 percent; profit of 231 million yuan, up up 104.78%. Enterprises have increased investment As popular as the market situation, it is difficult to make household electrical appliance enterprises "unmoved," a promising market naturally attracted many household electrical appliance enterprises "coveted", making the soybean milk brands currently on the market are numerous. Major soybean milk brands have attacked a keep too busy.
Biggest action this year than nine Yang on May 9 shares of the official visit Shenyang small plate, raised funds for investment in soybean milk, soybean milk and other commercial projects 5. It is understood that Yang now has nine 450-level dealers and nearly 8,000 nationwide sales terminals and marketing network covering 270 cities above the prefectural level, 2,000 county-level cities. Nevertheless, the nine sun is still planning for the future 2 to 3 years would add another 6,000 terminals, and build or renovate more than 800 stores 5S experience, sales network management even more refined. The United States this year, the business group Soymilk movement is extraordinary. U.S. investment group announced that 300 million yuan to build the world's largest soybean milk production base, has completed 40 soybean milk production lines, annual production capacity of up to 3000 million units. According to reports, the U.S. market share this year's target of 10%; output value for 2009 reached 10 billion yuan; 2010, 2 billion yuan in annual sales, market share of 35%. Can be seen from this development goal, the U.S. compliance with the principle of steady progress.
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