Opt-in Email List Building: Strategic Location For Opt-in Boxes
Email lists are a vital part of todays diversifying e-commerce world
. It has been proven to deliver incredible results for both small time and top notch companies in line with products/services promotion. If you havent invested on email list building, then you better venture on it now before its too late!
Opt-in email lists are not as complicated as most people think. It is as simple as enticing your casual online site visitor to becoming your companys avid fan. For a more technical definition, it is the system of building a direct relationship with clients via email messaging.
It lies on a thin borderline almost similar to spamming; only it is permission based. Opt-in emails are requested by its recipients through sign ups and subscriptions to a website publication. If you have noticed, some sites offering their newsletters after each registration form. This is one of the email list building strategies.
The advantage of using it is countless not to mention the access to your clients personal emails allowing you to send multiple ads and updates to them. The best part is, there is a high probability of sales to these individuals since they have initiatively asked for the information.
Its called opt-in for an obvious reason. All registrants have an option whether or not they would want to receive updates from your site. Thats the beauty of it. No one can accuse you of spamming if your client preferred to receive your mails. Even if you flood their inboxes, and sometimes these mails are categorized as spam, youre protected by the subscription agreement. Your IP address will not be blacklisted.
However, there are some sites that instantly include subscription agreement in their terms and condition statement. This could be compared to an all or nothing game bet. If the users dont agree to your proposition, special privileges are held back to them. You can hinder them from community and forums, disable access to exclusive reports or have the latest info about your industry.
Although that doesnt sound quite optional, you are still shielded by the fact that they signed up for you knowing the probable consequences.
How to make your opt-in subscription noticeable
The most popular form of opt-in subscription is the opt-in box. These are the tick boxes found after each registration. Although its not as effective as pop ups or alert boxes, placing your subscription forms after the registration can brief clients on what theyre getting in case theyre interested.
Placement of opt-in boxes to your homepage should be strategically based. Since these tiny squares are often unseen regardless of the text beside it, it doesnt instantly attract the eye of the viewer.
This is the reason why some sites integrated cookies utilizing pop up boxes. However, this should appear on the first time the visitor lands on your page.
Alert boxes work same way as pop ups but this appears on the home page itself. It comes out instantly displaying a short description of your publication in exchange for the viewers name and email address.
To make it more tempting, offer incentives. Do you sometimes wonder why some sites give so many free e-books and software? They use that to further excite their visitors in subscribing. Use the alert/pop-up boxes to broadcast your incentives and right at the bottom is your opt-in tick box and a two-liner form requesting for name and email address.
The secret to email marketing is having a massive list. Just remember that it is critical thinking and creativity that runs this industry.
by: Stephan O Weigandt
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