Optical Lens Manufacturers: Finding The Right Company

When it comes to purchasing the lenses for your outlet's eyeglasses supply

, you need to look at optical lens manufacturers you can trust. If you're an independent business, you may not be able to afford the big dogs at the top of the pile. It would be nice to outfit your entire store with designer lenses, but this would do you no good when trying to compete with stores who can get the same glasses for half the cost. Until you can get the volume to afford discounts, you need an independent wholesale supplier who can meet your needs. There are several elements that make up any successful business, and you must find these in a supplier.

A Good Product

Optical lens manufacturers must not only provide a product that reflects well on their company, but one that will reflect well on yours. Your success is, in many ways, tied to the reputation of your supplier. Certainly, there are a number of things that go into making an excellent retail eyeglass store. Customer service, a well-lit store, and competitive pricing are but a few of these things. But none of it will amount to any importance if you're not selling a good product. This product comes from your wholesale supplier. Thus, you must make sure they are serious about providing you and your customers with a product you can be proud of.

A Strong Alliance

Optical lens manufacturers should realize that their success is predicated on the success of their vendors. If the people that buy from them aren't selling eyeglasses, they'll soon have no one to sell their lenses to and the whole thing will fall apart. This is why you should find a company that is willing to be your partner in success. Too many wholesale suppliers treat their smaller customers like a nuisance. Instead, they should be helping you in any way they can. Simply staying in touch is a good first step towards forging this important relationship.

Pricing

If you can't get good prices from the independent optical lens manufacturers, you might as well buy your eyeglasses at retail and turn around and sell them at cost. It's an unworkable scenario, which is why wholesalers exist in the first place. Demand competitive pricing from your wholesale supplier, as this is the only way you can turn around and offer it to your customers. Too many independent retailers have been driven out of business by their larger competitors. If you can't offer your customers a good price point, the same will happen to you. And good pricing starts with the supplier.

by: Andrea Avery

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