Optimizing Pdfs For Search Engines

Even though many people would wonder why PDFs would ever want to be used on websites

for search purposes, in reality, many firms have essential assets in the form of PDF. This could include brochures, user manuals, financial accounts, and so on. Some may say that you can simply convert these documents to HTML. However, this requires a lot of time and expertise and is not as easy as it sounds. Besides, there are several PDF documents available on the web today and these can be optimized in order to get search results in a high rank.

To do this, the first and most obvious thing is that your PDF files should be text based. If it is designed in an image based format, there will be no text found for the search engines to read. In addition to that, it is also required to complete the document properties for your file. The title, for example is the most important and it represents the words that would be shown as the topic of the search result. If the title property is incomplete, the search engine will automatically generate a title from the content of the file. Other document properties that should be specified are author, subject and keywords. Furthermore, the copy of the text based PDF is the same as a web page copy and hence it should be optimized.

Moving on, it is also a good idea to include links in your PDF document because search engines are capable of identifying these links. Adding links to your document is not only related to search engine optimization but also has a good business reason. When these documents are passed on by email, the readers may see the link and visit your site for the first time through that PDF document. Moreover, it is advisable not to have huge PDF files for downloads. This is annoying and time consuming and if the file size is too big, search engines may not even bother to bring it up in search results.

SEO agencies are a new and upcoming business focused specially to optimize your company on the search engines. Companies will pay an SEO agency UK for example to bring their rank higher on the result of a search engine. The SEO agency will use the keywords of the company website to do this successfully.

by: andriascott

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