Also, as your are optimizing your websites for search engines you should roll out
the new content that you have produced over a moderate period of time. If you develop 100,000 words of new content for your ecommerce platform then you should spread the content roll-out over a period of one to two months. Much like generating too many inbound links too quickly, producing and releasing content too quickly may also be viewed negatively by the major search engines. As with any search engine optimization campaign, the key is to develop your ecommerce website (or informational portal) at a measured pace.