Optimizing Your Store Layout to Promote Higher Sales and Efficiency
When you have a store the layout of your store can have a huge impact on the success and sales of your business
. There are a few tips you can follow to help make your store profitable and also economical in the running of your store.
It is ideal to do some planning into your store layout before you open your store, but in most cases you will probably change the store layout over time to get the right layout that suits your business. One of the basic tips into your store layout is putting your high volume selling products or items at the front of the store; the reason for doing this is obvious. The farther people have to travel into your store the less likely it is to get exposure. This is why you may see a lot of the higher priced or lower selling items in the back of the store. You will also want to have a designated area in the front of the store for sale items, even if this means using temporary displays to sell your big sale items. These big sale items if placed in the right location and priced right can sell out quickly.
Another tip for your store layout is by keeping a sufficient amount of space for consumer traffic throughout your store. If you have busy days in your store like on the weekends and customers feel crowded they will sometimes feel uncomfortable and get frustrated and either will want to rush through the store to get out quickly.
And this means you will lose the extra sales and possibly frustrate them enough where they will not want to come back. So remember when deciding on your store layout do not squeeze all of the space out of the aisles so they will become crowded and uncomfortable. Just remember it's not all about sales but it's also keeping a store that is comfortable to shop in.
The last part of the store layout is keeping wide open spaces at the entrance of your store and also the exit of the store. For a few reasons you will want to do this, both for safety and also shoplifting. If you have a small area at the exit and entrance you can sometimes get cluttered if the space is narrow. Also this will make it easier for shoplifters to sneak past any greeters or security that you have. Lastly with a wide open space if there is an emergency it allows your customers to get outside of the store easily and safely.
Items such as a pavement sign are ideal for attracting customers in so make sure that, along with leaflet holders, you have everything you need to promote your business.
Optimizing Your Store Layout to Promote Higher Sales and Efficiency