Oral Hygiene in Australia to 2014 - Market Research Report On Aarkstore Enterprise
This databook provides key data and information on the oral hygiene market in Australia
. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on five categories: toothpaste, toothbrushes, mouthwash, dental floss and denture care.
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data
*Category level company and brand share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the oral hygiene market, including company overview, key facts and business description
Highlights
The market for oral hygiene in Australia increased at a compound annual growth rate of 2.9% between 2004 and 2009.
The toothpaste category led the oral hygiene market in Australia, accounting for a share of 52.5%.
Leading players in Australian oral hygiene market include Colgate-Palmolive Company, Johnson & Johnson and GlaxoSmithKline Plc.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the oral hygiene market in Australia
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of Contents :
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: oral hygiene 2
Summary category level: dental floss 3
Summary category level: denture care 4
Summary category level: mouthwash 5
Summary category level: toothbrushes 6
Summary category level: toothpaste 7
Chapter 2 Introduction 8
What is this report about? 8
How to use this report 8
Market definition 9
Chapter 3 Market Overview 24
Value analysis (Australian Dollar), 2004-09 24
Value analysis (Australian Dollar), 2009-14 25
Value analysis (US dollars), 2004-09 27
Value analysis (US dollars), 2009-14 28
Volume analysis, 2004-09 30
Volume analysis, 2009-14 31
Company and brand share analysis 33
Distribution analysis 38
Expenditure and consumption per capita 40
Chapter 4 Leading Company Profiles 44
Colgate-Palmolive Company 44
Johnson & Johnson 47
Chapter 5 Category Analysis: Dental Floss 49
Value analysis (Australian Dollar), 2004-09 49
Value analysis (Australian Dollar), 2009-14 50
Value analysis (US dollars), 2004-09 52
Value analysis (US dollars), 2009-14 52
Volume analysis, 2004-09 54
Volume analysis, 2009-14 55
Company and brand share analysis 57
Distribution analysis 60
Expenditure and consumption per capita 62
Chapter 6 Category Analysis: Denture Care 65
Value analysis (Australian Dollar), 2004-09 65
Value analysis (Australian Dollar), 2009-14 66
Value analysis (US dollars), 2004-09 68
Value analysis (US dollars), 2009-14 68
Volume analysis, 2004-09 70
Volume analysis, 2009-14 71
Company and brand share analysis 73
Distribution analysis 76
Expenditure and consumption per capita 78
Chapter 7 Category Analysis: Mouthwash 81
Value analysis (Australian Dollar), 2004-09 81
Value analysis (Australian Dollar), 2009-14 82
Value analysis (US dollars), 2004-09 84
Value analysis (US dollars), 2009-14 84
Volume analysis, 2004-09 86
Volume analysis, 2009-14 87
Company and brand share analysis 89
Distribution analysis 93
Expenditure and consumption per capita 95
Chapter 8 Category Analysis: Toothbrushes 98
Value analysis (Australian Dollar), 2004-09 98
Value analysis (Australian Dollar), 2009-14 99
Value analysis (US dollars), 2004-09 101
Value analysis (US dollars), 2009-14 101
Volume analysis, 2004-09 103
Volume analysis, 2009-14 104
Company and brand share analysis 106
Distribution analysis 109
Expenditure and consumption per capita 111
Chapter 9 Category Analysis: Toothpaste 114
Value analysis (Australian Dollar), 2004-09 114
Value analysis (Australian Dollar), 2009-14 115
Value analysis (US dollars), 2004-09 117
Value analysis (US dollars), 2009-14 118
Volume analysis, 2004-09 119
Volume analysis, 2009-14 120
Company and brand share analysis 122
Distribution analysis 126
Expenditure and consumption per capita 128
Chapter 10 Country Comparison 131
Value 131
Volume 135
Market share 139
Chapter 11 New Product Development 140
Product launches over time 140
Recent product launches 142
Chapter 12 Macroeconomic Profile 143
Macroeconomic Indicators 143
Chapter 13 Research Methodology 148
Methodology overview 148
Secondary research 149
Market modeling 150
Creating an initial data model 150
Revising the initial data model 150
Creating a final estimate 151
Creating demographic value splits 151
Primary research 151
Data finalization 152
Ongoing research 152
Chapter 14 Appendix 153
Future readings 153
How to contact experts in your industry 153
Disclaimer 153
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http://www.aarkstore.com/reports/Oral-Hygiene-in-Australia-to-2014-65077.html Oral Hygiene in Australia to 2014 - Market Research Report On Aarkstore Enterprise
By: Aarkstore Enterprise
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