Otc Foreign Brands Eager To Enter The Domestic Industry Growth Arduous Road

The biggest driving force for market development

, while new listings in recent two years, very few OTC products. "Recently, the Sino-US Joint Commission Working Group on an OTC Drug regulations seminar, the trade status of the current industry expressed concern about the domestic OTC. 2009, China's market of 86 million sales, has become second only to United States, the world's second largest OTC market. But in comparison to prescription drugs increased an average 27.1%, OTC growth in the field seems more slowly, only 7.7%. which, OTC lack of new products, brand development retardation, marketing such obsolete as the industry's general concern.

Slower market development So far, China has announced a list of 6 batches of OTC drugs, involving more than 4,000 varieties of OTC drugs basically completed the selection process. It is understood that in developed countries, OTC products are generally not have access to health insurance directory, but our clinical needs as OTC products, and safe, effective and inexpensive, so there are a large number of OTC species into the essential medicines list. The national Medicare drug market brought great expansion will drive OTC market expansion. With the accelerated urbanization process and the improvement of living standards in recent years, eye, skin diseases, allergies, rhinitis and other symptoms have increased year after year; in the county, township and town levels of rural grass-roots market, The spectrum of people has basically the same as urban residents, hyperlipidemia, diabetes, disc, myocardial infarction, hypertension, osteoporosis chronic problems of wealth has become a major disease in rural markets. These are OTC products will bring new market capacity.

"Self-medication pharmaceutical market will gradually develop into a normal. Cold, cough, oral throat diseases, gastrointestinal diseases, eye and skin diseases are the major diseases of self-medication, consumers largely through purchase of OTC products to relieve the symptoms of these diseases. "said Wang Wei, Secretary General of China's OTC, OTC market can not develop without public awareness of self-medication. Currently, consumers basically completed in the field of self-medication authority from superstition to believe that their changes. In the past year, consumers to pharmacies, the drug of their choice, 85% choose medicines according to experience 74%, 41% would be selected according to television advertising, 25% of people will listen to staff Recommended.

However, compared with prescription drugs, OTC development of the industry is relatively slow. Wang Wei, 2007, China's OTC market growth of 11.5%, 25.8% of prescription drug market growth; in 2008, OTC market growth of 6.8%, prescription drugs, 27%; to 2009, OTC growth of 7.7% , prescription drugs grew by 27.1%. In 2008, China's per capita consumption of OTC drugs, the amount is 6 million, but Americans are 70 U.S. dollars, the Japanese are 73 U.S. dollars, the Brazilians are 13 U.S. dollars. "China OTC drugs per capita proportion of far less than developed countries. China's OTC market is still in the early stages of development, public awareness and level of self-medication is still low, the industry has good development space and potential." Said Wang Wei .

Face three major difficulties Industry believes that the domestic OTC industry is relatively slow due mainly to the following points:

1. New lacking "From 2007 to 2009, the OTC market, the domestic market only a few joint ventures of new products, such as a skin allergy drugs Sen, GlaxoSmithKline Fenbid installed new headache, Wyeth's a cold cough medicine. 3 years, sell a new drug combined only in the single digits. "GSK Vice President Victor Ng cited IMS2009 a report on the data. He believes that the lack of new products has seriously hampered the development of China's OTC market. "In the global OTC market, the development of new products on the market, the driving force of 18%; in the North American market, 21%."

According to Wang Wei, in the U.S. market, there are only tens of thousands of formulations of vitamin products, and OTC medicines in China and only a total of over 4600 kinds of them are over 3000 kinds of medicine.

Otc Foreign Brands Eager To Enter The Domestic Industry Growth Arduous Road

By: zhangbetty

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