Currently, there aren't any real standard guidelines for measuring a health club media ad campaign. Club membership and traffic numbers can be used. Also, an advertiser could incorporate sampling, couponing, etc. Health club media can also be measured if it directs the consumer to a particular website. In addition, there have been recent studies breaking down health club statistics, and national media monitoring groups are observing ongoing audience measurement for some of the health club network providers for both digital and static displays.
New OOH Advertising Technologies Available -
Digital screens are prevalent in health clubs. Some networks are operated by satellite feed, while sponsored music can be piped into locker rooms and workout studios. Some other innovative technology can be seen around the club, such as water-activated shower floor mats.