Outbound Call Center Services: Market Survey

Market survey was always a popular method of judging the mood

, tastes and preferences of the consumers. Telemarketing agents these days are actively into market surveys, more so because the stakes are higher than ever before. There's a competition breathing down your neck, there's lots of money riding on every product that you launch and there's a group of customers who are with you through thick and thin. The BPO agents tap these customers to find out what sort of products/services they would like the company or the brand to roll out. Their opinion is the microcosm of the general market at large. If you are taking their feedback into consideration, you are opening up your pool and welcoming new ideas into the loop. To produce or manufacture the right kind of products, you need to find out what appeals to the customers more than the others. A brand that has its fingers on the pulse of the consumers is more successful.

Let's us find out in detail what market surveys do for your brand. To begin with, before you launch a product in the open market, you will have to find out what the consumers want. The telemarketing agents who are conducting the project for you have to find out their views on such a product by making phone calls. The feedback that the consumers give the BPO agents can be used by the manufacturers to fine-tune their products. They can incorporate the opinion of the customers in their manufacturing process and add or modify certain features. They can work on the pricing so that the product is more acceptable in the consumer market. The coming together of the feedback that the call center services provide, coupled with the technological framework of the client can actually help them create something that sells well.

Brand positioning is an integral purpose served by the outbound call center agents during the process of market survey. Clients have to determine what kind of demographics they are looking at before they launch the product. What works in the rural areas may not be suitable for the cities and vice versa. It's the client's call to finalize on their targeted consumers according to their income levels and other considerations. Market surveys get them the data that they need to take that call. If they find that the telemarketing agents are getting a positive feedback about the product and the price tag that goes with it, they can put it on their lead generation map. Once this map is drawn, they can ask the call center services to unleash their promotional and marketing machinery.

Market surveys also make for interesting promotional exercises. When the customers are asked by the BPO agents about these upcoming products, they are also making sure that customers remember that such a product is about to be launched. The call center agents can mark the customers providing positive feedback or showing an interest. When the product is finally launched, the sales lead generation team can contact these customers and sell them what they wanted in the first place.

by: Ivana Lewis

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