Outside of the Olympic Games, "beautiful" Competition - Olympic sponsor, cosmetics, gold - hairdressing industry

Outside of the Olympic Games, "beautiful" Competition - Olympic sponsor

, cosmetics, gold - hairdressing industry

When people hot Chinese women's gymnastics team won team gold, the network has also appeared on the women's gymnastics team make up is pretty teenager who discussed such topics. Shows, the audience, while paying attention to competitive sports, enjoy the beauty of athletics has produced more perspective. Meanwhile, the make-up market has been closely linked with the Olympics.

The face of China Cosmetic Nearly 500 billion market, market capacity, how to use the Olympics opportunity to seize the market, a major cosmetics company competitive goals.

When Johnson & Johnson, 2006 Olympic TOP sponsors and to the Beijing 2008 Olympic Games Cooperation Partners "double" sponsor status, appear in the Chinese cosmetics market and the health care market, the responsible vice president of worldwide marketing package En Xi frankly, hope that Olympic marketing brand expand in the future in China, the second and third tier cities market, is an important goal.

2007 1 18, Avon announced in Shanghai, China's national diving team's official partners, the first to attack. The two-year collaboration, including the only designated sponsor of cosmetics and health foods.

Then, L'Oreal Group's two brands?? Paris, L'Oreal and Lancome have also signed the Chinese badminton team and the Chinese synchronized swimming team, became the only designated its two-year cosmetics sponsor.

International cosmetics company quietly play their Olympic marketing license.

"Beijing Olympic Games to all Chinese enterprises, is a dream for a century, will feel very excited. L'Oreal is not sponsored by the strength of each team, but this way we hope to participate in the Olympic Games." EU L'Oreal (China) Co., Ltd. Foreign Exchange and Public Affairs Director Zhougen Liang said.

We all know, the Chinese diving team, the Chinese badminton team has been the Olympic gold, "heavyweight" team, in both spirit and beauty, while Avon and L'Oreal Group, the Group's business objectives are visible.

"These multinational companies conducted by branding the Olympic Games, took the opportunity to establish a good market image for its future development is very favorable." China Spices Essence Cosmetics Cosmetic Industry Association Professional Committee official said.

"Domestic cosmetics company is less likely to participate in the Olympics, maybe a relationship with the sponsor the higher threshold." The official told reporters, "from the soft power of development and growth to focus on the contest, China's cosmetics business needs an accumulation process. "

According to CCID Consulting Industry Research Center of Statistics, the share of foreign brands account for more than 70%, while the rest is mainly the second and third tier cities and rural markets have yet to be opened.

In the Olympic year is approaching, China has become the world's most long-term growth potential market.

It is understood that China is now the cosmetics and personal care products in the world's eighth largest consumer, although the amount of per capita consumption is still low, but plenty of room for future growth. Currently, daily chemical industry, the market capacity of about 500 billion, and will be 12% to 15% annual growth rate.

In the face of China, with huge potential consumer market, although each company sponsorship of economic return on secrecy, but in the huge sponsorship fee, the Olympic marketing of "input-output ratio" as the industry's concerns.

The past few years, Johnson & Johnson's products on the market survey conducted, an Olympic sponsor the impact on consumers is obvious. Consumer goods and pharmaceutical market research data shows the benefits of this approach results. Since 2005, Johnson & Johnson's 30 kinds of brands for consumers, have a higher tendency to buy. After becoming a sponsor of the Olympic Games impact on the purchase of the survey, consumers answer is obvious.

"Good judge is not currently an Olympic marketing sponsors will be obtained from the number of returns, because this impact is often long-term, general, and the brand will bring significant long-term benefits." The Chinese Cosmetics Fragrance Flavor and Cosmetic Industry Association Professional Committee official said.

Figures released by L'Oreal Group, 1 June this year, L'Oreal to achieve total sales in Asia in the first half amounted 878 million euros, comparable growth of 19.4%, while sales in China to achieve over 30% again growth.

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