PPC: Advantages and limitations

PPC: Advantages and limitations

PPC: Advantages and limitations

Nowadays, more and more people are using and navigating on the internet in order to buy something, to sell, to advertise, to search and so on. Because of this, the companies' strategies are also focused on this tool such as internet marketing so that their web sites have become an important media whereby people have access and know their products and services without leaving their houses.

A good strategy to advertise a company's web site on the search engine is called PPC (Pay Per Click, also known as Pay Per Ranking, Pay Per Placement, Pay Per Position or Cost Per Click). 'PPC is anInternet advertising model used on websites, in which advertisers pay their host only when their ad is clicked.'', according to www.wikipedia.com. On www.payperclickuniverse.com web site, 'Advertisers pay nothing to appear on the results page; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to the landing page on their website.''

The advantage is that PPC (') allows you to get maximum exposure, while you control the amount you want to spend on your marketingcampaign.'', http://payperclickguide.com/. Besides of this, 'PPC ads appear when you want and the results of PPC campaigns are instant. The ads go live immediately and can be modified, added or deleted at any time. PPC ads don't require any modifications on the website. You only pay when someone clicks on the ad.'', fromcueblocks.com.

However, the limitations of PPC for http://ezinearticles.com refer to the (') missing bulk of the traffic - In a recent survey 85% of people said they tend to ignore sponsored listings. It is also less trusted - People don't trust advertising. They know your intentions. (') Many companies have much bigger advantages over other smaller companies.''

All in all, PPC strategy will depend on the intention of the owner, the nature of the company and the market competition to be successful.

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