PR - Public Relations or Press Relationships?

PR - Public Relations or Press Relationships?

Public relations is one of the most important marketing branches that a company should be focused on. It is a shame that not every firm realizes how important it is to communicate with the public in a direct manner and keeping them informed with whatever is going on inside the door of your buildings at all times. People see public relations as a way of companies being transparent. It makes them feel important when the companies keep them informed and we all know that the client's vision is decisive for the faith of a company.

A very important piece of the puzzle is the company's communication with the journalist because, in most cases, they are responsible with sending the right message to the audience. When journalists have a pile of articles on their desk to write about, a company must take action of they want the message to stand out of the crowd. There are different techniques that can help you do just that: get the attention of the journalists.

The first method refers to personalizing your message. Do you feel that a couple of students or actors properly disguised to match the subject of the article will draw the attention of the journalists when they go from door to door and distribute the message? The second method, and my personal favorite, refers to the creation of suspense. In order to get the desired effect, you must send teasing messages to journalists, making them curious to see the final result. For example, a message could sound like this "Do you know which company is the best in the US?". This will make journalists curious and the final piece of the puzzle can be delivered with a press release.

The interactive report between your company and the journalists is also an efficient way of getting what you crave for. You could try to create a dialog, a game or a quiz that keeps journalists interested. At the end of the game, you will reward them with a valuable piece of information, regarding your company, of course. The 4th method requires that you give journalists a gift. I'm not thinking of bribing them but you could offer them invitation to the opening of your new club or you can send them a demo version of your new software which has yet to be released. The last method is quite risky and I like to call it "going against the flow". You have to be informed about how the other companies communicate with the journalists and you can do the exact opposite to draw their attention.

More information about marketing and PR is available on Metrolic!

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