Parcel Tracking Becomes An Essential Retention Service

People have always had high expectations of the businesses they receive services and products from

, in fact from anyone who they give their hard-earned money to for any reason and the same is still true today. The difference is that the number of businesses has grown significantly since the internet was invented, with almost everything available online and as such, competition is massive.

Competition amongst businesses to offer the customer the highest quality product at the lowest price is fierce, not only this but customer service has one of the most important roles, acting as the one thing which can set otherwise very similar companies apart in the eyes of the customer and they are after all, the people who can make or break a business.

For ecommerce and online retailers, stocking the products that people want, having a user friendly site, creating a trustworthy brand and being easily found on search engines are absolutely essential when it comes to creating a successful business but aside from this, delivery services and the associated customer care are elements which these companies must get right in order to develop and grow their customer base.

Without these things a customer has no reason to go back to the same company or stockist time and time again, instead they will happily shop around for the cheapest price and show absolutely no loyalty to one particular brand or ecommerce site. This is dangerous territory for businesses in tough economic times who not only need to attract new customers all the time but who seriously need to concentrate on retention as well.

As well as offering quick and cost effective postage and packaging costs when people buy online, companies would also be well placed to use courier companies who can offer parcel post tracking to the customer. This is essentially a service which allows the consumer to enter a unique ID or parcel number onto a web page and receive in return instant access to the progress of their parcel whether it is being handled by Ireland couriers, international couriers or any other shipping company.

Not only is this a very popular service with customers, especially those who are waiting for an urgent or valuable parcel but it is an easy way for companies to build trust with consumers and create a culture of brand loyalty. So it is obvious to anyone who cares to look that parcel tracking, along with cheap parcel delivery is an essential retention tool for online businesses based all over the world.

by: Jamie Francis

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