Partnership Strategy considerations

Who is to blame? Typically it starts with the chief strategy officer and vp of partnerships

. These individuals have to look busy, have to look like they are creating action items, and as a result will sign deals with everyone and anyone that says yes. Instead, the strategy officer should start from scratch and use the above three scenarios to set a proper partnership strategy. The goal of this new partnership strategy should involve companies outside of their industry and most importantly; it should result in meaningful revenue results.

Partnership Strategy considerations

By: Frank Taylor

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