Penguin Update To Put Red-flags On Negative Seo
Were launching an important algorithm change targeted at webspam
. The change will decrease rankings for sites that we believe are violating Googles existing quality guidelines. --- is what the Google has announced around a month back.
By making such an announcement, Google has made it pretty clear that its about targeting those websites that are violating its quality guidelines. To put a deep freeze on Web-spamming in Google's search results is the main target of Googles Penguin Update. Apart from this, the update focuses on promoting high quality content with no repeating keywords and keyword stuffing, and removing poor back-links, etc.
This Google algorithm update that was announced on 24th April, 2012 aims at decreasing search engine rankings of websites that intrude upon Googles Webmaster Guidelines using black-hat SEO techniques like participating in link schemes, deliberate creation of duplicate content, cloaking, etc. Its latest update called Penguin 1.1 was unveiled last month on 25th.
Regarding Penguins effects, Google has come out with certain statistics, which say that Google Penguin affects around 3.1 percent of search queries in English while 3 percent of the queries in other languages including Arabic, Chinese, and German.
An Internet marketing authority James Schramko and his team has drawn a conclusion that Penguin seems to be targeting majorly on-page anchor text spamming. So, if the same keyword will be used too many times at various places such as in the page title, the first headline, throughout the article and you link to that page through the same keyword or keyphrase again and again, you would probably be hit by Penguin.
In order to get rid of the possibilities of getting hit by Penguin Update there are certain measures that need to be considered:
It is now necessary to de-tune keywords from web-pages as well as submission contents
Content on the website has to be natural as well as should be human-readable with no duplications.
Page title of the website should read like a natural sentence, without any pipe symbols orcolons.
Update your website regularly with fresh and valuable content
Links from dead blog networks should be removed
Create a blog consistently.
Start writing legitimate press releases regularly and post them on the site.
Visit blogs frequently within your industry and leave valuable feedbacks in comments section.
Link to other valuable resources within your industry that would benefit your visitors.
Share everything, you are creating, at least on 2 or 3 of your favourite social media sites.
We need to mix Back-links around.
The study has instructed that we have to install social sharing widgets on our website.
Plug-ins like WP syndicator and SEO smart-links should be removed as they carry the risk of damaging a website. If we are not sure about the plug-ins, we really shouldnt have those.
by: smartData Enterprises
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