Pens Continue To Be A Beneficial Marketing Tool

A common advertising item for the majority of businesses is the pen

. There are many reasons for the extensive use of this simply writing implement. For economy purposes, they are a relatively inexpensive way to promote a company's logo and its slogan. Since every one needs something to write with they are easy to distribute. A company distributes them at conventions, corporate meetings, and supplies them to employees.

The disappearing pen becomes a traveling marketing tool. Following the path of a traveling pen can be interesting. From the reception desk, it finds itself inside the pocket of the UPS man, to the florist owner, to the guy who ordered flowers and works for the school system. No matter who owns the pen at any one given time, it's the number of people glimpsing your company logo. That is the primary reason a company budgets for promotional marketing.

If you have shopped for customized promotional products before you have probably noticed that there are tons of different types of pens. There are pens that are lean and straight and others that are more chunky and easy to grip. There are shiny pens made of metal and others that are constructed of recycled material.

Today, pens come in all shapes, varieties and colors. The choices are endless. Necklace pens ensure you don't lose a pen when you really need one. There are a multitude of novelty pens. These may have fur on them or toys attached. Clear pens have items that seem to float effortless in the water hold the attention of those who use them. There are pens that provide dual functionality. A great example of this would be a pen that has a calendar on it or has multiple colored inks that are chosen just by turning the top.

There are some businesses that may want to stick with the traditional, professional looking type of pen. Even in this pen classification, you have a variety to choose from. Textured covers or sleek looking matte finishes seem to be popular for those whose image just might be tarnished if their client walked out with a pen that had a whistle on top.

by: Ann Christopher

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