Persuasive and Non Persuasive Telemarketing; what are the differences?
Author: Beanstalk501
Author: Beanstalk501
Telemarketing is often lumped together as one service, but there are many differences between the types of telemarketing services, not least of all because of the different ways in which the telemarketing can be used. It all starts with setting an objective. The objective might be ? To make a sale on the phone ? To make an appointment for a salesperson to visit ? To survey a customer as part of a customer satisfaction survey ? To provide market research data ? To cleanse (update) data in a database. The first two are persuasive telemarketing. Persuasive Telemarketing Beanstalk delivers qualified Sales Leads and Appointments through a clearly defined, well-targeted campaign of outbound calling. This enables you to focus your sales resource on converting warm prospects that have a qualified, genuine interest in your products and services. Theres nobody better than selling your services that you. Our expertise is in generating you quality sales opportunities. We recognise that ultimately youll judge the success of our campaign on the end result - New Customers - not on the number of appointments and leads we create. We approach each campaign individually, taking time to understand your business and your services or products and your target market. Our Agents then articulate your sales message in a non-scripted environment, delivering results that exceed traditional call-centre telemarketing. Outbound Telesales can provide full-cycle sales management if your product or service can be sold on the phone, for example. Product Sales or Event Marketing. Non Persuasive The cost of acquiring new customers is estimated to be 57 times the cost of retaining existing ones. So your existing and lapsed customers and previous prospects are vital to nurture and develop. Beanstalk delivers telephone based Database Validation and Data Capture services. This increases the overall return-on-investment across your entire sales and marketing activity. Customer Satisfaction Surveys, Market Research and Business Benchmarking are more statistically valid when outsourced to a third party. Beanstalk undertakes a wide range of campaigns using quantitative and qualitative measures, incorporating CATI.About the Author:
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