Write And Distribute Your Articles The Proper Way To Ensure Online Marketing Success

In these challenging economic times, more than ever businesses must make a commitment to quality

. Today's consumers, seeking to hold on to their hard-earned dollars are spending less frivolously. This means marketers of all stripes must offer them something of value to gain their trust. This is especially true when it comes to your program to write and distribute your articles.

Your article marketing campaign is not your vehicle for selling your affiliate or other products. It's your vehicle for pre-selling them. You must offer potential customers value with your articles first, before you offer them quality products. When your audience values the information you provide them, they begin to trust you as a marketer.

You offer value through original informative articles that enlighten your niche. Look around the web and consider the content available on many sites. Much of it is repetitive, boring, rehashed content. When researching a subject you often have to separate a lot of chaff to get to good wheat.

Those who access your articles want to know they're getting this good wheat. Your articles must be 100 percent original and offer current information. Your articles should be like fresh morning news arriving on a doorstep.

Your readers look forward to new news, updates, advice, tips, and such. Think of what you want when you read. Think of your reaction if the newspaper carrier brought the same January 1st newspaper to your door the other 364 days of the year. People have the same reaction when they seem the same old content populating websites, and newsletters.

Value when it comes to articles consists of many elements. First, value is selecting a topic people want to read about today. You must align your topics to what is relevant to peoples' current concerns. For example, an article on car insurance must be replete with current statistics, rates, and government stipulations.

Value also means adhering to article marketing best practices. This ensures your audience receives an article that's easy to read and professional in tone. Your readers don't want articles full of grammar and style errors. They don't want articles that read like newspaper or magazine advertisements.

When you distribute your articles, your niche will look for high quality detail. Articles that provide insight on a topic, based on sound research, are what win them over. The information you give to a reader must address their concerns.

It must provide answers to their questions and solutions to their problems. The audience for your topics doesn't want articles of little substance that only entertain. They can go and play mini-golf if they're just looking for entertainment. Your articles must inform in an intelligent and professional manner.

To offer value to as many readers as possible, you have to distribute your articles effectively. The best articles are useless without a host of readers who can learn from them. Therefore, your articles need a quality content distribution service to promote them.

Value in an article service is through the features they offer their subscribers. A good service offers live article review and personalized coaching. They don't ignore the human element when it comes to helping you distribute your articles properly. They realize expert editors offer much to neophyte writers.

A quality content distribution service also offers value via article marketing automation. This lets their subscribers' schedule article distribution well in advance. Along with that, a good service also provides distribution and exposure reports. This allows their members to monitor their article campaigns for effectiveness.

A quality content distribution service also provides value through a help desk and knowledge base. These tools educate writers on the particulars of article marketing. They also educate writers on how to write quality articles faster, while adhering to publishers' requirements.

When selecting a service look for value in the form of constant and ongoing distribution. This is vital to getting that broad exposure for your articles. A quality content distribution service keeps their periscope up looking for new publishers. When they see a new one come into view, they get your previously submitted articles to them.

Finally, value in a quality content distribution service means help on getting started and submitting content. Article marketing can seem a little daunting the first time around. A good service makes getting started easy.

They focus on simple sign-up procedures, with subscription packages clearly explained. They charge a one-time fee and don't cap the number of articles you can submit in a period. They make article submission an easy process, allowing you to get on with other marketing activities.

Write and distribute your articles the proper way to ensure online marketing success. Do this by offering value to readers with quality content. Get those articles to your target market through a quality content distribution service. It's your two-pronged approach to online success.

by: Ken Vogt

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