Pharma shaking hands with Social Media

Pharma shaking hands with Social Media

Pharma shaking hands with Social Media

Pharma Industry is one of the growing sectors in the world. Pharma industry is among one of the modern industries which is rising very quickly as compared with other industries. Pharma industry have two basics, one is research and second is consumers. In the United States, FDA is the governing authority of this industry.

Now, the question arises what is the relationship between social media and pharma industry? It's very simple, pharma companies manufactured drugs for society/patients and the society/patients now a days by some or the other way are attached by the social media. Most of them who are directly or indirectly related with the pharma industry, post comments and messages about the drugs and researches. Each new research brings some hope for patients, but at the same time it also create fear in the mind by the name of side-effect.

Pharma companies use social media to know about the consumer needs, wants and to know problems, I would like to lay stress here is problems !! No company in the world wants to lose it's customer only because of lack of proper feedback system. Customers can have many issues with the manufacturer and distributors and to effectively communicate these issues to companies they need social media. Companies are using various social media tools and applications to create environment of trust and customer welfare.

Twitter and Facebook are the two major social networking websites which are very popular today and have a strong presence in the online community. Pharma companies by using twitter and facebook can increase trust and loyalty among consumers, both websites are loaded with number of applications and tools through which companies can remain in contact with each and every one.

Other than twitter and facebook, pharma companies can utilize online community groups and forums. This is a special power of social media that the company and the person having issue comes at same platform and share their ideas and discuss the problems. These online communities and groups are available online for free and any one can join them. These online platforms prove very vital for the companies to know and study about brand image and reputation.

Social media has a very important role in the pharma sector and no one can deny that. Pharma sector if utilize social media effectively then it can reach millions of consumers and create better brand image and reputation.

Gajendra Purbia

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